• H.M. King Beyincé- Deréon has blessed her faithful stans with the release of yet another fragrance, this one called ‘Midnight Heat.’

Above is the flaw-free ad, which, admittedly, looks the same as all the other ‘Heat’ campaigns. (The Fashion Fiend)

• Style.com is only just finding out that rappers like to wear Givenchy. (Stylefile)

• For Lanvin‘s Fall 2012 campaign, Alber Elbaz tapped average Joes and Janes from ages 18 to 80 to pose with the brand’s luxury wares. Elbaz told WWD“I was interested to bring these clothes back to the street somehow, and seeing how they look on different ages, different sizes. It felt like a crazy family, and I like that.” (WWD)

photo: The Fashion Law

• Here’s what the new Saint Laurent Paris branding probably looks like. The logo was spotted on the scaffolding outside the soon-to-open SoHo store. What do you think? (The Fashion Law)

Jason Wu is set to release Miss Wu, a lower-priced junior’s line created in collaboration with Nordstrom. Wu describes the new 40-piece line as an expression of himself: “Miss Wu is my personality. It was really fun to explore that facet of who I am – slightly more downtown, and with a more relaxed attitude.” The collection is set to launch in January, with prices ranging from $195-$795. For now, Wu will only offer ready-to-wear pieces, but accessories options will be available by 2014. (Racked, Vogue UK)