Target is launching its first ever in house beauty line of nail polish on January 17th. The collection, entitled Defy & Inspire, will include 38 different shades all named after iconic pop culture TV shows. The on trend colors include minimalist nudes, vampy reds, and vibrant aquas and are accompanied by names like “Make it Work”, “Real Housewife”, and “Confessional”.
In addition to being on trend, the polishes are also 5-free, meaning don’t contain chemicals like DBP, toluene, formaldehyde, formaldehyde resin and camphor. Using unique ingredients like pearls and highly concentrated pigments, Target ensures each color is long wearing and glossy. Thanks to patented plasticizers, the colors also resist peeling or cracking once applied.
Best of all, each nail polish costs only $7 a bottle! It might be time to abandon Essie and OPI and give Target’s collection a try, no?
What do you think?