Ostwald Helgason is on the fast-track to becoming one of fashion’s newest “It” brands, with style stars like Solange Knowles wearing the brand and trendsetting boutiques like Ikram picking up their designs. Susanne Ostwald and Ingvar Helgason present an edited, but vibrant collection for Fall 2013, chock full of standout prints and witty references. Taking influence from Charles Baudelaire’s Les Fleurs du Mal (quite blatantly with his portrait on the sweatshirt above), cult-classic play The Little Shop of Horrors, and English textile designer William Morris, the pieces are as interesting and unexpected as that which inspired them.
The textile influence is felt immediately with a gilded leaf print frock and suit that would surely make a glorious statement on the red carpet for some fashion-forward Hollywood starlet.
Caps are still going strong as one of the industry’s hottest trends and Ostwald Helgason pairs them with an embroidered blazer, colorblock dress, and blouse and bermuda short combination for a feminine juxtaposition with the athletic-inspired accessory. Of note are the hats’ floral embroidery: quite dainty and unexpected, though sure to catch the eyes of those who want to uplift their mundane Fall wares.
Prints really are the focus of the collection from psychedelic chevron to a painterly dot pattern. My favorite look is a simple knit sweater paired with bold printed bermuda shorts: a really easy, yet chic way to set yourself apart before the temperatures dip.
What do you think?