• On the Scene: Lala Anthony’s 5th & Mercer Pop Up Shop

    This past Friday night, Lala Anthony invited family, friends, and members of the press to a shopping experience for her clothing line, 5th & Mercer.
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    In addition to shopping the collection, guests were treated to a runway show, drinks, and hors d’oeuvres.
    Lala Anthony's 5th and Mercer Pop Up Shop
    The name 5th & Mercer signifies the intersection between 5th avenue luxury and Mercer street edginess. In fact, Lala explained during the presentation that she sometimes calls her brand ‘cledgy,’ underscoring the collection’s sartorial mix of classy and edgy elements. While her initial offering bubbled over with athletic inspired basics like striped pants, zip skirts, and simple tees, her next generation of garments includes jazzy printed blazers, silken jumpsuits, bubblegum pink leather jackets, and fringed dresses, as Lala herself modeled during event.
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    I was in attendance, and took a bit of video so you can get a feel:


    There are definitely elements that can fit seamlessly into anyone’s wardrobe, along with statement pieces. I was a fan of the pink leather jacket, as was Instagram darling @IamJuju_.
    lala 5th and mercer pop up shop new york city fashion bomb daily
    Of course, as with anything Lala related, the star power was on 10. Take a look:


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    Lala’s mother posed with her adorable grandson Kiyan
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    Lala’s cousin and bestie, Dice, debuted a new haircut
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    Monica Brown was in the building looking snatched in a Burberry trenchcoat, Chanel bag, and Saint Laurent heels

    10 Lala Anthony's 5th and Mercer Pop Up Shop

    Shannon Brown wasn’t too far behind, and posted up in plaid
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    Po Johnson and Power 105.1’s Charlamagne the God came out to support
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    And the family posed for a snap, with Lala in 5th & Mercer, and Carmelo Anthony in a leather jacket and a Givenchy Racecar tee


    I was on the scene to take a look at the collection, and paused with Lala to ask her a few questions:
    lala anthony 5th mercer pop up shop claire sulmers fashion bomb daily
    In response to what we can expect to see this season, she said, “I definitely wanted to bring pops of color back. You’ll see a lot of yellows, a lot of pinks. I’m a big fan of the crop tops with the mesh on the side. I love the sweatpants with the leather trim. It’s all about color. And cledgy. The word sounds so crazy, but it really is classy and edgy combined.”
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    What have been some of her bestsellers? She said, “The pencil skirt with the zipper on back? I literally can’t keep it in stock! The dress that I wore on Bethenny and the Today show with the zipper all the way up [has done really well], so now we have it in all colors: white, black, red, and orange. Those are my top sellers, no matter what…”
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    “… I’m creating other stuff. I have this fringe dress I’m going to make, so hopefully I can keep going. The t-shirt does really well. People have learned how to dress it up and down. I’ve seen it with skirts, with jeans, and with sweatpants, so it’s versatile and it’s affordable, which is what makes me the most happy.”

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    Any plans to expand to accessories? She said “I wanted to test the waters with this first, and it seems to be going really really well, so we’ll just see what happens from here.”

    090   lala anthony 5th mercer pop up shop claire sulmers fashion bomb daily
    Alright!
    I actually saw quite a few must haves myself. That pink jacket is mine!
    What do you think?
    If you love, shop the collection exclusively at Shopbop.com.

    *While at the event, I snapped pix with some of the illustrious guests (including Lala of course):

    8  lala anthony 5th mercer pop up shop fashion bomb daily claire sulmers monica brown

    lala anthony 5th mercer pop up shop fashion bomb daily claire sulmers monica brown

    00  lala anthony 5th mercer pop up shop fashion bomb daily claire sulmers monica brown

    33  lala anthony 5th mercer pop up shop fashion bomb daily claire sulmers monica brown
    Stay tuned for a few of my outfit pix…
    claire sulmers topshop sequin mint skirt sisoo jewelry necklace zara lemon yellow coat fashion bomb daily lala anthony 5th and mercer opu up shop 0
    … on TheBombLife.com.
    Images: Vocab Magazine

    Claire

    Claire Sulmers is the publisher and founder of Fashion Bomb Daily, the #43 most influential style magazine in the world.

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