It was just yesterday that we were announcing Rihanna’s latest collaboration, a sunglass tie-in with the tony house of Dior. But the question on most of our minds is how? How does she stay so inventive, dropping products left and right? How does she do it all? Well now we have an answer.

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Always only a social media post away, Rih Rih got the question of all questions from one of her fans that slid into her DMs. “Bruh how did you Come up with this idea?” the unnamed fan asked after sending a photo of the star’s Manolo Blahnik collaboration. It took 12 hours (almost to the minute) to get an answer, but one did eventually come.

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According to a screenshot posted to Complex, the Bajan prince replied: “Whatchu mean hoe? A b*tch is creative.” And indeed she is. Boasting positions as the creative director of both Puma and Stance Socks as well as a collaborative ambassador role with Dior  — not to mention her penchant to turn out whatever red carpet (or sidewalk) she happens to be on — the Anti star is the definition of creative.

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But possibly more important than her creativity, in this exchange and in many others, Ms. Fenty displays one attribute that keeps us all coming back for more. Her realness.

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What do you think? Is the good girl gone bad truly creative or is everyone crazy over the hype.

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