News of Kanye West’s Yezzy collaboration with the GAP caused many to wonder about the retailer’s scheduled collaboration with another Black Designer, Telfar.
According to Complex , “[The] Telfar x Gap collaboration came to a halt back in March due to the coronavirus lockdowns and widespread store closures. A Gap representative said the company ultimately decided to shelve the project indefinitely. What’s even more disappointing is that a source with knowledge of the situation claims the Telfar team has not been paid for the Gap deal—not even a purported postponement fee Gap had offered.”
From a purely business standpoint, the pivot for GAP makes sense. Kanye’s popularity trumps Telfar’s a million fold. That said GAP still has an obligation to Telfar. Who knows, perhaps there’s a way for Telfar and Kanye to collaboration on the ultimate collection?
What do you think?