Prada Casts Black Model in Ad Campaign for the First Time in Almost Two Decades

For the first time in 19 years, Prada has cast a black model in an advertising campaign.
Prada Casts Black Model in Ad Campaign for the First Time in Almost Two Decades Maiaika Firth
The brand’s Fall 2013 advertisements feature Christy Turlington, Freja Beha Erichsen, Catherine McNeil, Fei Fei Sun, Amanda Murphy, Caroline de Maigret, and Malaika Firth, a bi-racial 19-year-old, who, according to Jezebel, was born in Kenya and raised in the UK. Jezebel editor Jenna Sauers writes, “Firth was a newborn in diapers the last time a black woman was a face of Prada.” The last black model to star in a Prada ad campaign was Naomi Campbell back in 1994.
prada fall 1994 naomi campbell by steven meisel
prada fall 1994 naomi campbell by steven meisel
prada fall 1994 steven meisel naomi campbell

Prada definitely has a diversity issue. Between 1993, when Naomi Campbell worked their runway, and 2009, when Jourdan Dunn graced the catwalk, the house cast exactly zero black models. Though they’ve gotten better since, their shows are typically 95% white, 5% women of color.
Models display creations of Prada Spring
The fashion industry is about as racist as Pre-Civil Rights America, so I guess it’s newsworthy when a typically white washed brand decides to reflect the true diversity of the style loving public.
388094-prada-fashion-show-in-beijing
But does this information make you more or less inclined to spend your hard earned dollars on their wares? Or are you past the point of caring?

Read more at Jezebel.com

Claire

Claire Sulmers is the publisher and founder of Fashion Bomb Daily, the #43 most influential style magazine in the world.

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