Donald Trump is currently feeling the heat from angry protesters who have had it with his senseless antics. In a petition spearheaded by Long Island native Angelo Carusone (which can be found at SignOn.org), he and supporters urge retail giant Macy’s to “sever ties” with Trump, citing his inability to embody the “magic of Macy’s”.
Addressed to CEO Terry J. Lundgren, the document goes on to reference the company’s “strong obligation to be ‘socially responsible’,” and believes “it’s time to act”. What brought about the sudden call to action, you ask? Macy’s Lundgren recently sent Donald Trump a letter expressing excitement in helping the mogul further expand his brand. Needless to say, the protesters were less than pleased.
They couldn’t seem to grasp this move when Trump has continuously displayed “unpleasant, nasty and despicable behavior.” After countless sexist remarks, some geared at his own daughter, hypocritically complaining about jobs being sent to China, yet producing his own products in China and neighboring Asian countries, and making racially charged allegations towards President Obama, they believe enough is enough.
Moralities and business are like oil and water; they don’t always mix. But where do you draw the line? When does a client’s behavior become so deplorable that you have no choice but to drop and disassociate yourself with them?
What do you think? Should Macy’s heed the protesters concerns, or should business be business?