New York Magazine writer Robin Givhan wrote an interesting piece today in New York Magazine, declaring the golden age of fashion blogging ‘over.’
Her hypothesis: that the ‘of the minute’ insidery views once offered by bloggers are now being dispensed by ‘true’ fashion insiders. She writes, “With everyone from powerhouse editors-in-chief to creative directors and standard-bearing critics playing the social-media game, the singular advantage that social media once offered bloggers is no longer so clear. The same intimate tone, once unique to those initial disrupters, can now be found in the Twitter feeds of print folks such as [Eva] Chen, Derek Blasberg, and Mickey Boardman. They live-blog while at shows, while zipping through airports, while touring art exhibitions, while vacationing. They un-self-consciously share from all corners of their fashion lives.”
She continues, “The distance between the Establishment and fashion’s once-dazzling revolutionaries has narrowed, and there is minimal distinction between them. Because what the fashion industry loves, it woos — then swallows whole.” Ok.
Robin Givhan’s article centers mostly on fashion shows and their intimately exclusive nature. Newsflash: the fashion industry is not just about seats at fashion shows. It’s not all about positioning, backstage, designer interviews, and huge conglomerates. It’s about commerce and translating trends (which can all be viewed online) to the masses.
Bloggers interface with their audience in ways a traditional editor can’t, because bloggers are largely unfiltered and unedited. They’re more relatable–the friends in your head who give you the scoop. They’re on the ground uncovering what’s hot before the big guys gets their hands on them. In theory, they’re giving you something raw and genuine.
In terms of Fashion Bomb Daily, my goal has always been to offer something you can’t find on Elle, WWD, Vogue, or Harper’s Bazaar. Yes, it’s very niche, but our reach is undeniable. How many fashion sites mention the Real Housewives of Atlanta Reunion, whose show receives an average of 3.5 million viewers, cover J. Lo’s American Idol outfits–a show that gets an average of 8.4 million views per episode, but then reviews couture in the same breathe?
There is still a necessity for bloggers, even if only to cater to those communities who love fashion, but might not see their interests reflected on, say, New York Magazine. Perhaps the golden era of fashion bloggers storming the shows and front rows is on the wane. But the power and influence of these digital innovators is far from over.
Of course I’m biased.
What do you think of Givhan’s article?