The Gucci x Dapper Dan collection has officially launched today on Gucci.com and at select Gucci flagship stores worldwide.

The lookbook, photographed by Ari Marcopoulos, features a series of portraits taking inspiration from archive imagery from the 80s showing Dapper Dan’s custom pieces and features young personalities from the neighborhood alongside with models.


The collection takes logo loving to the max with pieces that scream ‘Gucci’ with a vintage feel, uplifted by gilded accents, embellishments, and look-at-me combinations.

Gucci writes, “Dapper Dan, born Daniel Day, built up a cult following from his original Harlem shop on 125th Street in the Eighties and early Nineties. He is known for making one-off outfits for a host of hip-hop stars, street legends and athletes. His eclectic style showed his curiosity and cultural adventurousness, and this resonated with Alessandro Michele, Gucci’s Creative Director, who himself takes inspiration from a myriad of sources.”


What do you think of the collection? See anything you like?

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