Fashion News: Shop YOOX and Vogue Italia’s Discovered in Africa Collections Now

Traditional African design has always had a strong influence on fashion, and a number of our favorite designers have experimented with everything from eye-popping tribal prints to turbans and head wraps. Just as big as its place in the fashion industry is the need for so many women and men in the continent’s over 50 countries to earn an honest wage for their work.

Lanre Da Silva Ajayi Dress, $471

Fashion 4 Development is an initiative established to promote development in emerging countries through fashion. Vogue Italia EIC Franca Sozzani is its Goodwill Ambassador–a genius idea as there are few as influential in fashion and art as she is. Sozzani has partnered with online retailer YOOX to create a series of “Discovered in Africa” collections, highlighting pieces from unknown talents, and allowing them to sell their styles to customers all over the globe.

Le Collane di Betta Necklace, $232
Koshie O. Sandals, $165

Pieces range from gorgeous ready-to-wear from Kofi Ansah to vibrant sandals and handbags from Koshie O. Liya Kebede’s line, LemLem, is featured as well.

LemLem Dress, $299
Kofi Ansah Skirt, $54
Global Mamas Dress, $103

Two of my favorite pieces from the collections are the $1,463 Tiffany Amber Full Length Jacket and $112 Koshie O. Bag. Both are so perfect for Spring and the prints are fantastic.

Pieces in the “Discovered in Africa” Collections retail for $45 – $1,478. Visit to start shopping now and hurry, pieces are already starting to sell out.

What do you think?


Faith Cummings is a senior editor and staff writer for Fashion Bomb Daily.

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