Every season, there are a few shake-ups when it comes to Fashion Week, whether it be designers opting out of runway shows or a new brand taking on the feat of presenting their designs for the world’s editors and bloggers. PFW has always been one of the most exclusive: not keen on just letting any old designer show in the City of Lights without some industry cred to back it up. Well much to my surprise, mass retailer H&M is taking a stab at Fall 2013 Paris Fashion Week, their first mainline collection showing on the runway since 2005:
What does the retailer plan to show you might ask? About two dozen looks from its Fall 2013 collection at the famed Musée Rodin, following in the footsteps of fashion houses including Christian Dior and Yves Saint Laurent. “We felt excited about the collection and we really wanted to show it,” said spokesman for the brand Håcan Andersson to WWD.
H&M joins fast fashion brands including Topshop (which shows its Unique line each season at London Fashion Week) and newcomers Whistles and River Island: the latter which will present its anticipated collaboration with songstress Rihanna at LFW. There’s no telling who will sit front row at the event, but aficionados like Solange Knowles, Kanye West, LaLa Anthony, and Azealia Banks are possible attendees.
Mark your calendars for February 27th as that is when the collection debuts. Stay tuned to the Fashion Bomb for coverage!
Thoughts on H&M showing at Paris Fashion Week?