• Cool Online Find: C.O.I. T-Shirts

    Indie designers are having lots of fun playing with names of historic fashion houses, as Ssur Inc’s popular Comme Des F*ckDown branded products display. The creators of C.O.I aka Conflict of Interest are jumping on the trend, similarly toying with tags like Givenchy and Balenciaga, emblazoning t-shirts with plays on words like Giraunchy and Ballinciaga.

    With similar designs at a fraction of the price (most ring it at $60), the super limited edition crewnecks make you wonder, “What’s in a Name?”

    Names are the cornerstone to any brand, though it’s a bit outrageous some fashion houses will charge $300-$500 for a cotton creation printed with little more than a logo. Lower priced options like the ones featured give you a similar feel without being a ‘knock off’ per se; adding raunchy to Givenchy is saucy and a bit tongue-in-cheek, though the tee still tangentially benefits from the Givenchy aesthetic and the legacy and hype attached to the brand.

    Do you find t-shirts like these problematic? Or are they just good fun? And would you be more likely to rock one of these over an actual Givenchy or Balenciaga t-shirt?

    If you like C.O.I. tees, they’re be available for purchase today. Get yours at Coi-nyc.com.


    Claire Sulmers is the publisher and founder of Fashion Bomb Daily, the #43 most influential style magazine in the world.

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