Claire’s Life: My Alter Ego Photo Shoot with Derek Blanks For Covergirl and Essence Magazine

Happy Monday, Bombshells!
Last week I was juiced to participate in a fun ‘alter ego’ shoot photographed by Derek Blanks for a Covergirl ad slated to appear in Essence Magazine:

Essence and Covergirl handpicked two bloggers, myself and Karen Blanchard of Where did U Get That, to pose as two versions of ourselves, all the while showing off Covergirl’s new Flipstick lipstick.

The product has two different colors, so you can mix and match for varying intensity, take your look from day to night, and adjust the color to speak to different sides of your personality. My alter egos were a dorky blogger and a fashionista, so stylists Rodney Hall and Meeka Johnson, makeup artist Saisha Beecham, hairstylist Clark Vincente, and manicurist Deana Blackwell collaborated to create my nerdy shot:

And my fashionista look:

It was a long but fun day, and I can’t wait to see the final product!

The ad is scheduled to appear in Essence’s April issue. I’ll be sure to do a follow up post when Covergirl flipstick is available and when the ad goes live.

Many thanks to the team at Essence and Covergirl, and to Derek, Saisha, Clark, Rodney, Meeka, and Deana.

Also, shout out to Jihan, my homegirl Karen of Where Did U Get That, and Michael Marrs of for these fantastic behind the scenes shots. If you don’t know about Karen, hop to it. Matter of fact, she’d be a great Bombshell of the Day…!

Stay tuned.


Claire Sulmers is the publisher and founder of Fashion Bomb Daily, the #43 most influential style magazine in the world.

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