The Kardashian/Jenner clan is slowly taking over the beauty world. Following the lead of her daughter, Kendall and Kylie, who both recently released a eye shadow palette and nail polish collection, Caitlyn Jenner has announced a collaboration with MAC.
Jenner created a limited edition lipstick with the make-up heavyweight. The dusky, nude rose shade is entitled “Finally Free” and reflects the fearless way Jenner shared her transition with the world, and her new life since.
Thanks to her role as a transgender activist, 100% of the proceeds from the $17 lipstick sales will benefit the MAC AIDS Fund Transgender Initiative. This is one of the first products to donate all the proceeds instead of pocketing them. The proceeds will go towards funding organzations and programs dedicated to improving transgender lives.
The lipstick will be available exclusively on maccosmetics.com starting on April 7th. This may be an indication of more beauty products to come as Jenner recently filed a trademark to create makeup, skin care and fragrances under her name.
There’s no doubt these lipsticks will sell out fast! Will you be buying one?