On Thursday, Caitlyn Jenner announced her collaboration with H&M for their new athletic line entitled H&M Sport.
It would seem befitting to have Caitlyn join forces for an activewear line with the brand considering Jenner’s athletic past, which does include being a professional athlete and an Olympic Gold medalist.
H&M took to Instagram to post this photo of Jenner:
“We have picked Caitlyn Jenner, one of the world’s most celebrated athletes, as part of this H&M Sports campaign because we want to illustrate that everything is possible — in sports, and in life,” an H&M spokesperson said in a statement.
What are your thoughts on the brand collaboration? Is this a step in the right direction for diversity of race, gender and sexuality in all fashion campaigns?