Happy Cyber Monday!
Looking to add something fly to your shopping cart? Get into these fabulous beaded bracelets by Shop Twi.
The brand was started by Bombshell Shameka Reed after a trip to Accra, Ghana for what she describes as “a life changing experience.” She says, “The sights, sounds and people…simply amazing. I was deeply inspired during my time there, especially by the women,” Reed shares. “Similar to so many of the women I encounter on a daily basis, these women were strong, smart, enterprising, beautiful and had a magnetic glow. They epitomized black girl magic. I was amazed by them.”
Like most people when they travel, the Jackson, Mississippi native brought back a suitcase full of souvenirs and a lifetime of memories; souvenirs and gifts that included handmade- personalized bracelets created by a Ghanian female artisan.
“I purchased bracelets with my name and the names of friends and family. I had never seen bracelets like these before. They were so colorful and beautiful with the combination of shamballa and African kobo beads. I received so many compliments on mine and everyone that I gave the bracelets to as gifts love them.”
The 38 year-old serial/social entrepreneur said she knew right away that she wanted to work with the bracelet maker, but almost let doubt and fear discourage her.
“I had a hundred reasons why I thought this would work, but doubt kept creeping in. So I knew I had to do it. I could not let fear defeat me. After leaving Ghana, I had a 10 hour layover in Morocco and as soon as I got a good Wifi connection I sent the bracelet designer a message via WhatsApp and told her I wanted to work with her. We came to terms and signed a contract. In September I officially launched Twi (Twee), which is the exclusive American retailer of those bracelets.”
Twi doesn’t just sell bracelets and style, they are an economic and socially conscious business. Each month Twi partners with a non-profit, civic or social organization to support their efforts. A portion of every sell from the Shop Twi website is donated to that organization.
Reed adds, “I’m excited about the potential of Twi; the possibility of being able to improve the economic status of another woman; to support local, national and international organizations and to build a viable business that offers a truly unique product.”
Shop Twi bracelets www.shoptwi.com and use code Bomb40 at checkout to get 40% off all of their bracelets. Make sure and like their Facebook page or follow them on Instagram (@shoptwi).
What do you think?