Today’s Bomb Product comes courtesy of Layo G, a brand created by Nigerian Bombshell Layo Gbadamosi. The brand’s flared collar jacket is a signature piece for Spring; Layo recently returned to Nigeria to shoot her signature piece on Olajumoke, a former breadseller turned model sensation.
If you haven’t heard of Olajumoke, here’s the deal: She was discovered when she accidentally walked through photographer TY Bello’s street shoot with musician Tinie Tempah. When TY Bello posted the photobombed image to her Instagram page, a search began to find the anonymous bread-seller. Days later, Olajumoke was found and immediately secured a modeling contract with Few Models. The working wife and mother quickly became a household name and one of Nigeria’s most sought after models.
About the shoot, Layo said, “Olajumoke’s journey along with the fact that she has handled this new sudden rush of fame with such grace is remarkable. It is clear that she wants to be the best model she can be, a determination that came through loud and clear during our time with her for the photoshoot. From the breadseller hustling every day, to the CEO making waves, we as women are powerful in our own special way and Olajumoke is a perfect example of that.”
Olojumoke is working that jacket! And her story and Layo G’s devotion to her make me love the brand even more!
The $145 jacket is now available for pre-order. Get it here.
What do you think of the piece and of Olajumoke’s story?
Follow that brand on IG @Layo_G_Official.