Kim Kardashian never stops working! Though the current mom of two will be welcoming her third child into her family soon, it’s still all systems go in the push for her businesses. Kardashian has confirmed that her next endeavor will be a KKW Fragrance:

Last week, she announced the forthcoming scent with an Instagram post of its first black-and-white campaign image. Naturally, she stars in the photo, which was shot by Mert & Marcus. Further credits for the shoot include famed hairstylist Chris Appleton and makeup guru Meredith Baraf. In the caption, Kardashian also implored her followers to sign-up for emails at, where they can buy the scent on November 15th.

A post shared by KKW FRAGRANCE (@kkwfragrance) on

Kardashian is no fragrance amateur, as she launched seven scents between 2009 and 2014. But this is the first she’s created under her company, under her complete purview. And she described the fragrance as “crystal gardenia” in a recent W interview. We can’t wait to smell it!

A post shared by KKW FRAGRANCE (@kkwfragrance) on

Will you be picking up the scent?


Subscribe now to our newsletter