Beauty News: Beyoncé to Launch Heat Rush

After the huge success of her first fragrance, Heat (which I won’t lie I rushed down to Macy’s to get it when it debuted and it smells so good), Beyoncé is back at the fragrance game again next year with the launch of Heat Rush.

According to, “While Heat was positioned as an overtly sexy scent, Heat Rush was created to be more of a fresh, young, daytime fragrance. The perfume is a flirty blend of passion fruit sorbet, yellow tiger orchid and honey amber, and will be sold alongside a Shimmering Body Cream and Shower Gel (both $24).”

The fragrance hits department stores and online retailers in February 2011–just in time for Valentine’s Day. Beyoncé is also said to have a line of temporary tattoos with cosmetic brand Temptu which will be available at Sephora. Wonder what’s next in the cosmetic field for the multi-platinum selling star.

Have you tried Bey’s first fragrance, Heat? What did you think?

And what do you think about celebrity fragrances? Will you be in line for Heat Rush?

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