July 16th, 2014
Ethnic Models, Snapshot
Snapshot: Joan Smalls by Viviane Sassen for Missoni’s Fall 2014 Ad Campaign
By Claire

1    Joan Smalls by Viviane Sassen for Missoni's Fall 2014 Ad Campaign

1  Joan Smalls by Viviane Sassen for Missoni's Fall 2014 Ad Campaign

3  Joan Smalls by Viviane Sassen for Missoni's Fall 2014 Ad Campaign

4  Joan Smalls by Viviane Sassen for Missoni's Fall 2014 Ad Campaign

5  Joan Smalls by Viviane Sassen for Missoni's Fall 2014 Ad Campaign

6  Joan Smalls by Viviane Sassen for Missoni's Fall 2014 Ad Campaign

7  Joan Smalls by Viviane Sassen for Missoni's Fall 2014 Ad Campaign

8  Joan Smalls by Viviane Sassen for Missoni's Fall 2014 Ad Campaign

9  Joan Smalls by Viviane Sassen for Missoni's Fall 2014 Ad Campaign

10  Joan Smalls by Viviane Sassen for Missoni's Fall 2014 Ad Campaign

12  Joan Smalls by Viviane Sassen for Missoni's Fall 2014 Ad Campaign

13  Joan Smalls by Viviane Sassen for Missoni's Fall 2014 Ad Campaign

14  Joan Smalls by Viviane Sassen for Missoni's Fall 2014 Ad Campaign

Joan Smalls by Viviane Sassen for Missoni's Fall 2014 Ad Campaign
Joan Smalls by Viviane Sassen for Missoni’s Fall 2014 Ad Campaign.
From Missoni:

“Fashion forms the foreground for the 2014 campaign that brings together memory and future, art and science fiction. Staged against the backdrop of an archaeological site, juxtaposing and overlapping abstract, geometric silhouettes of robotic alter egos against models in Missoni’s new collection. Cut-outs of forms and colors expand and exalt the identity of the Missoni woman, transforming her into the adventurous character from a sci-fi cartoon or a Futurist figure in the style of Balla or Depero. This multifaceted model of femininity and elegance, simultaneously sinuous and angular, daring and ironic, is both real and dream-like.

Again this season, Angela Missoni has collaborated with photographer and artist Viviane Sassen and with Studio M/M Paris for art direction, conceiving a version of a world advanced in time: like a daydream in the year 2970 that symobolizes the aspirations, energy and highly imaginative vitality of the Missoni language.

Model Joan Smalls for women and Justin Burnhill for the men’s shots are the only protagonists of the campaign. Sassen has depicted this as a pictorial futurama, an ironic and surreal collage of natural and digital, bold colors and surfaces clearly standing out in space, ironically developing the palette, cuts, textures, patters and geometric patchworks of the collection.”

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3 Responses to “Snapshot: Joan Smalls by Viviane Sassen for Missoni’s Fall 2014 Ad Campaign”

  1. dyshaun says:

    Beautiful

  2. Yonaton says:

    Everything!

  3. Maryse says:

    Beautiful! Now this is a real model :-D

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