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We here are the Fashion Bomb pride ourselves on being a platform to showcase design talent, from the independent to the internationally acclaimed.
Instagram is now becoming a huge way to connect people, and many designers contact us for potential features. Your instagram page is now like your calling card, and there are a few things we look for, and some things that turn us off.
1. Don’t complain
The fashion world is unfair. There is actually little that is fair, in fact, in fashion. Most people, unless they come from extraordinary wealth (which is the case for many fashion insiders) or have extraordinary good looks, start from the bottom. They toil, they intern, and give of themselves for free or low pay for years until they catch a break. The industry appreciates talent and persistence–and is big on paying dues. Get with it, or get lost. Don’t complain about the way things are. Just learn the game and move forward. If you want to complain, write it in your journal, tell your friends, but don’t put it in a public forum. It’s not a good look.
2. Try to avoid selfie syndrome
3. Make sure your page reflects your designs
5. Build a website and make sure you have items in stock
Aside from that, I can only suggest that designers looking to ‘catch their break’ on Instagram try their best to get their items on people with large followings.
This is exactly what I thought when reader Alexa wrote in with the following e-mail, “I am an upcoming designer but pitching to fashion blogs and media outlets isn’t as easy as it looks. What are the do’s and dont’s of the fashion industry?”
There are no real do’s and don’ts, but I can offer the following suggestions:
1. Create something cute and of quality.
What is cute is entirely subjective, so I can’t tell you what that dream product might be. If you’re stumped, perhaps look at what’s already popular in today’s landscape, and create your own unique interpretation.
2. Try to get some press.
If you can’t get your clothes out to someone or any love anywhere else, advertise. Every blog from the YBF to FBD has advertising slots. It’s about the only ‘sure’ way to make sure eyeballs see your merchandise. Nothing with advertising is guaranteed either, but it’s worth a shot.
Nothing above is a ‘surefire’ way of proceeding, just a few things that came to mind.
And if you have the stamina, do all of the above, shake, stir, see what works, and repeat.
Just my thoughts!
Do you have anything to add?