Lupita Nyong’o has landed a deal with French Beauty giant, Lancôme, joining Lily Collins, Julia Roberts, Penélope Cruz, and Kate Winslet as a celebrity ambassador for the brand.
About her new appointment, Nyong’o told Women’s Wear Daily, “What appealed to me about Lancôme is that they’re not dictating what beauty is. What they do supports something that already is — and that was appealing to me, too. It’s what drew me to them. Hopefully it’s a symbiotic relationship — that I benefit from being associated with them, and they benefit from being associated with me, as well. And for the consumer at large, I think Lancôme has a range of products for every woman, and I think having me will expand people’s understanding of, hopefully, what Lancôme stands for, who Lancôme is for”.
“I had to give a speech about beauty right before the Oscars,” she said, referencing the epic speech she delivered at Essence’s Black Women in Hollywood Luncheon, “[For] me, beauty is a compassion for yourself and those around you. And I think that in focusing on that, the light inside illuminates the beauty outside. The idea that Lancôme now has a few actor ambassadors is significant because actors are not just faces, they are spirits that people enjoy and relate to more than in an aesthetic way. We have the privilege of standing for something other than just looks.”
Her ads will bow in September.
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