March 16th, 2014
Claire's Life, Featured
On the Scene: Lala Anthony’s 5th & Mercer Pop Up Shop
By Claire

This past Friday night, Lala Anthony invited family, friends, and members of the press to a shopping experience for her clothing line, 5th & Mercer.
5 Lala Anthony's 5th and Mercer Pop Up Shop
In addition to shopping the collection, guests were treated to a runway show, drinks, and hors d’oeuvres.
Lala Anthony's 5th and Mercer Pop Up Shop
The name 5th & Mercer signifies the intersection between 5th avenue luxury and Mercer street edginess. In fact, Lala explained during the presentation that she sometimes calls her brand ‘cledgy,’ underscoring the collection’s sartorial mix of classy and edgy elements. While her initial offering bubbled over with athletic inspired basics like striped pants, zip skirts, and simple tees, her next generation of garments includes jazzy printed blazers, silken jumpsuits, bubblegum pink leather jackets, and fringed dresses, as Lala herself modeled during event.
99 9Lala Anthony's 5th and Mercer Pop Up Shop
I was in attendance, and took a bit of video so you can get a feel:


There are definitely elements that can fit seamlessly into anyone’s wardrobe, along with statement pieces. I was a fan of the pink leather jacket, as was Instagram darling @IamJuju_.
lala 5th and mercer pop up shop new york city fashion bomb daily
Of course, as with anything Lala related, the star power was on 10. Take a look:


2 Lala Anthony's 5th and Mercer Pop Up Shop
Lala’s mother posed with her adorable grandson Kiyan
4 Lala Anthony's 5th and Mercer Pop Up Shop
Lala’s cousin and bestie, Dice, debuted a new haircut
6 Lala Anthony's 5th and Mercer Pop Up Shop
Monica Brown was in the building looking snatched in a Burberry trenchcoat, Chanel bag, and Saint Laurent heels

10 Lala Anthony's 5th and Mercer Pop Up Shop

Shannon Brown wasn’t too far behind, and posted up in plaid
7 Lala Anthony's 5th and Mercer Pop Up Shop
Po Johnson and Power 105.1′s Charlamagne the God came out to support
999 Lala Anthony's 5th and Mercer Pop Up Shop
And the family posed for a snap, with Lala in 5th & Mercer, and Carmelo Anthony in a leather jacket and a Givenchy Racecar tee


I was on the scene to take a look at the collection, and paused with Lala to ask her a few questions:
lala anthony 5th mercer pop up shop claire sulmers fashion bomb daily
In response to what we can expect to see this season, she said, “I definitely wanted to bring pops of color back. You’ll see a lot of yellows, a lot of pinks. I’m a big fan of the crop tops with the mesh on the side. I love the sweatpants with the leather trim. It’s all about color. And cledgy. The word sounds so crazy, but it really is classy and edgy combined.”
0909 Lala Anthony's 5th and Mercer Pop Up Shop
What have been some of her bestsellers? She said, “The pencil skirt with the zipper on back? I literally can’t keep it in stock! The dress that I wore on Bethenny and the Today show with the zipper all the way up [has done really well], so now we have it in all colors: white, black, red, and orange. Those are my top sellers, no matter what…”
lala-anthony-new-book-447x320   lala anthony 5th mercer pop up shop claire sulmers fashion bomb daily
“… I’m creating other stuff. I have this fringe dress I’m going to make, so hopefully I can keep going. The t-shirt does really well. People have learned how to dress it up and down. I’ve seen it with skirts, with jeans, and with sweatpants, so it’s versatile and it’s affordable, which is what makes me the most happy.”

9999   lala anthony 5th mercer pop up shop claire sulmers fashion bomb daily
Any plans to expand to accessories? She said “I wanted to test the waters with this first, and it seems to be going really really well, so we’ll just see what happens from here.”

090   lala anthony 5th mercer pop up shop claire sulmers fashion bomb daily
Alright!
I actually saw quite a few must haves myself. That pink jacket is mine!
What do you think?
If you love, shop the collection exclusively at Shopbop.com.

*While at the event, I snapped pix with some of the illustrious guests (including Lala of course):

8  lala anthony 5th mercer pop up shop fashion bomb daily claire sulmers monica brown

lala anthony 5th mercer pop up shop fashion bomb daily claire sulmers monica brown

00  lala anthony 5th mercer pop up shop fashion bomb daily claire sulmers monica brown

33  lala anthony 5th mercer pop up shop fashion bomb daily claire sulmers monica brown
Stay tuned for a few of my outfit pix…
claire sulmers topshop sequin mint skirt sisoo jewelry necklace zara lemon yellow coat fashion bomb daily lala anthony 5th and mercer opu up shop 0
… on TheBombLife.com.
Images: Vocab Magazine

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11 Responses to “On the Scene: Lala Anthony’s 5th & Mercer Pop Up Shop”

  1. Nadia says:

    I am really digging Lala’s design work! It’s well thought out and stylish! I just wish I could try it on to see the fit.

    @Iamjuju_ looks great! I think the male audience in the background all agreed!! Lol at their faces!

    N x

  2. Dobe says:

    Those men in the pic are only looking at one thing on JuJu, and it’s not that pink leather jacket! lol

    Great recap! Love the fringed dress, and wish her continued success with the line. Monica looks amazing! You looked really good, as well, Claire!

  3. Dee says:

    Great post Claire! & LOL at all the creepers in the background looking at JuJu’s booty! lol

  4. Tricia says:

    I want that pink jacket but I can’t find it, there’s only 5 items to purchase on shopbop

  5. Allure says:

    I love your outfit Claire! Can we get the details on that skirt?

  6. fav says:

    I am going to get my hands on a 5th and mercer piece one day. Very cute. Claire bear your coat is on my list but I’ve been trying not to shop…ugh!

  7. Arabella says:

    That coat is really chic!

  8. lolani says:

    Claire you are so photogenic!!!!!

  9. Khaholi says:

    CLAIRE I’m begging you to find a cheaper version (read:knock off) of Monica’s coat

  10. interested in shopping on line says:

    Where can I shop on line to purchase your clothes?

  11. Msdl247 says:

    I love love love Lala…and this collection is super hot ! I can’t believe how affordable it is…Claire you always deliver the best of the best !!!!

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