February 21st, 2014
Fashion News, Fashion Show, Fashion Week, Featured, Milan, Show Review
Show Review: Moschino Fall 2014
By Claire

Jeremy Scott presented his first runway show for Moschino’s Fall 2014 season last night in Milan. The cheeky American is known for his irreverent proclivities, and has plucked inspiration from the Flintstones, Bart Simpson, and even Coca Cola for his eponymous line. Whatever he chooses, his symbols are always salient, familiar, and global. For Moschino, he chose Spongebob, McDonalds, and a handful of cereal and snacks you can find in your Supermarket Junkfood Aisle.
3 Moschino Fall 2014

33 Moschino Fall 2014

41 Moschino Fall 2014
It really doesn’t get more American than a lovable, blue eyed sponge and the golden arches, which Scott reconfigured slightly to symbolize Moschino, with the tag line, “Over 20 Billion Served.” Purses in the shape of Happy Meal boxes and Supersized Drinks accessorized cow printed suits; a model dressed as an erstwhile waitress served a quilted ‘M’ bag on a silver platter, punctuating her ensemble with an ‘M’ emblazoned visor.

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8 Moschino Fall 2014

9 Moschino Fall 2014

Then came the American gangsters, most notably a pursed lip Jourdan Dunn in a low slung quilted pant and jacket combo, with Moschino logo’d undergarments on full display, à la Tommy Hilfiger in the 90′s. Other models sported multiple gold chains, quilted vests, hot pants, and mini skirts.
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Sponge Bob made funny faces on short sweater dresses, or laughed maniacally on turtlenecks. ‘Spongy’ spots played on yellow fur jackets and lace up heeled boots.
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The evening wear was sugary sweet with zero nutritional value. Ball gowns were draped and twisted from prints of Cheetos, chocolate bars, Fruit Loops, Budweiser, and more.
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If this how Scott wanted to make an entrance, what a grand entrance it was! Though Moschino has always had fun with fashion, it seems as if Jeremy Scott’s visage was that of Spongebob, making silly faces and having a good laugh at the people who were crazy enough to hire him.
31 Moschino Fall 2014
But in some ways it totally works. We’re paying attention. He didn’t play it safe. And he’ll undoubtedly find fans in famous friends Rita Ora and Katy Perry, who attended and walked in the show.
Of course a designer must infuse his style into a house, but some pieces, particularly the Spongebob ensembles, are just Jeremy Scott 2.0–something he’d show in New York to a less glamorous, more downtown crowd. How the collection will sell is to be determined. His collaborations from Adidas to Longchamp have cult like followings; and there’s no reason to believe Moschino Fall 2014 won’t have a similar consumer base.
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What do you think?

Images: Style.com

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18 Responses to “Show Review: Moschino Fall 2014”

  1. Jasmine says:

    It’s important to stay fresh and relevant and that’s what Scott did with this line. Fashion is suppose to be fun. Runways even fun(ner). It’s all about getting our attention and this show did just that! I see Miley Cyrus all over this.

  2. fly won says:

    Good point Jasmine. Miley will eat this up

  3. Anonymous says:

    For the most part I’m digging this collection. It’s fun, vibrant and managess to have a chic quality with some looks.

    However, most of the looks border the line of cheap and crafty. I’m sure most celebs will eat this up but I think some of the literal notions should have been ecaled back to make the collection more successful.

  4. 2 cents says:


  5. Margo says:

    I love this collection! I definitely think it’s fun, original pieces that celebs will eat up! Fashion needs people like Jeremy Scott to shake things up!

  6. Blue says:

    Tacky, tasteless, trashy. I could go on, but I’ll stop there

  7. jeda says:

    I wonder how much money he had to pay McDonald’s and
    Nickelodeon to use their imagery. If he hasn’t sorted that out yet, he may be looking at a bog lawsuit.

  8. heyyall says:

    I like it.

  9. caprice says:

    Its nice for Jeremy Scott’s personal label, I just kind of wished he introduced his style gradually with the first collection.

  10. Anonymous says:


  11. Anonymous says:

    Typical Jeremy Scott: over the top, bordering tacky. But because it’s on the runway, it’s suddenly fun and creative. Love the diversity of the models used, not liking the outfits. Out if all of them, I’m almost liking some of the McDonald’s outfits, but that might be because I like McDonald’s – you know, a psychological association thingy? Yeah, that.

  12. Dreadful Beauty says:

    aside the blue quilted ensemble, the rest is TRAILER PARK TRASH

  13. Opinons says:

    It is a bit childish I wouldn’t say trash or crap I respect the craft he protayed into this collection I feel he did keep it fresh and it was cute ideas especially the meal purse but I don’t think it’s for a everyday women

  14. Casandrae says:

    horrible. any celeb that walks the red carpet with sponge bob or mcdonalds as a dress will be on the “Worst dressed” list. Moschino is edgy, not tacky.

  15. Anonymous says:


  16. Ashley says:

    Very innovative but I hate it all. :-/

  17. Jackie says:

    Totally agree with Jeremy Scott 2.0 here. He did not breathe life back into Moschino’s whimsical, young and fun brand but instead just took what looks like things he would of created for his own line that shows in New York and called it Moschino. I hope his next collection is toned down and more wearable to the masses which is what I think Moschino originally wanted for the brand versus an influx of really young basic designs from the juniors section mixed in with cartoon characters and pop culture icons.

  18. Elãna says:

    I absolutely love Jeremy Scott and his awesome creations! I can totally see myself wearing pieces of this collection. The accessories are amazing :) I give it 2 thumbs up. If your not an edgy dresser then you probably wouldn’t appreciate a collection like this.

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