I thought Fashion Week would be the perfect time to re-inaugurate our popular Breaking into Fashion series!
I took a look in the archives and realized we had exactly zero BIF interviews in 2013. Shameful.
Well, we’re starting 2014 off on the right foot with a feature on Carmen Lilly, who has been Rihanna’s personal shopper for years, and who has also styled starlets like Rocsi Diaz, Estelle, Kelis, and DJ Kiss.
A personal shopper differs from a stylist in that they purchase pieces for stars to wear in their day-to-day lives. While stylists might be more focused on red carpet or performance looks, personal shoppers get outfits together for more casual occasions: think dinners, vacations, basketball games, or shopping.
Preach! And while it seems Carmen happened to be in the right place at the right time, she also had ambition. While working at Intermix, she said, “I realized that there was an opportunity for me to work smarter, not harder. Being in a retail environment, I really wanted to build a book and have clients to make my job easier. I had a coworker at the time who was making 6 figures and working 3 days a week, only working with her personal clients. Her drive motivated me.”
She continued, “With Rihanna, it wasn’t like she requested the service. I offered it. Most people didn’t know personal shopping was even an option. But I offered, went over and above, and cultivated a great relationship.”
Wise words from a successful industry fixture!
Follow Carmen on Instagram and Twitter @StyleCarmen.
What do you think?
*We’ll be doing a lot more of these–my goal is to have one every week (or every other week). Is there anyone else you’d like to read about?
*Want to know how I got my start? Read my Breaking Into Fashion tips on The Bomb Life!