With her Riri [Hearts] M.A.C. collections flying off the shelves, it comes as little surprise that the Canadian makeup brand would tap Rihanna for their 2014 M.A.C. Viva Glam campaign.
M.A.C. said their partnership with the singer was going to be long-term, and it looks like they’re sticking to their word. Rih will join an impressive roster of Viva Glam celebrity endorsers, which include Nicki Minaj, Lady Gaga, Lil’ Kim, Mary J. Blige, Missy Elliott, Christina Aguilera, and so many more.
As always, proceeds from the sales will benefit M.A.C.’s AIDS fund.
Can’t wait to see what products come out of this pairing!