Sportmax’s Spring 2014 collection was a chic combination of signature tailoring and fun iterations of polka dots. There were none of the de rigueur masculine elements that the brand’s designs are normally laden with, giving way instead to very relaxed and tender silhouettes. Dresses were aplenty, all complemented with long, flowing locks and fur pom-pom adorned mules.
The color palette of the offerings was completely neutral, for seamless transitions into the modern day woman’s wardrobe no matter what her style preference.
Dots were splattered artfully on spaghetti strap dresses, suede calf-length skirts, contrast-sleeve knits, and roomy trousers.
Some pieces were more two-tone than dot-printed, with large-scale versions of the classic pattern.
Then the dots were shrunk on a slew of styles from office-perfect elastic waist sheaths to boxy crop tops.
Leather made a quick, but powerful showing on cozy sweaters and tunics.
There was definitely a pervasive athletic-inspired feel with mesh detailing on cropped jackets, track pant-inspired trousers, pencil skirts, and one asymmetric-hem tea length gown that took the phrase “sporty chic” to a new level.
I could definitely see celebs fans like Solange Knowles, Jessica Alba, and Jordana Brewster in some of the collection’s simpler looks: uplifted with statement making accessories naturally.
What do you think of Sportmax’s latest?