Less than a year after Cosmopolitan released its two issue a year magazine geared towards Latinas, appropriately titled Cosmo Latina, Glamour is following suit with its new beauty magazine for Latina women, Glam Belleza Latina. With Jennifer Lopez as the face of the debut issue, the quarterly glossy intends to burst into the market with a bang:
The magazine is a celebration of the diversity of Latina beauty and culture, touching on beauty tips, travel, skincare, and so much more. It intends to connect with the younger demographic by featuring both English and Spanish text in a 90 to 10 ratio.
The glossy will keep Glamour’s Editor-in-Chief Cindi Leive, while bringing on Veronica Chambers as Editor and Sarah Vinas as Art Director.”We are thrilled to expand the Glamour brand with Glam Belleza Latina. Our readers are beauty-obsessed and Latina millennials are such a large part of our readership, making this a natural evolution for us. I’m so proud of the authentic, sophisticated, aspirational magazine that Veronica and Sarah have created. We can’t wait to hear what readers think!”, says Leive.
Jennifer Lopez dishes on her thoughts about Latina beauty with Veronica Chambers in the issue: “Latin beauty is the rainbow. We have black, we have white, we have caramel. We have blonds, we have blue eyes, we have brown eyes, we have the darkest of the dark skin. Latin beauty is for everybody.”
I think the idea is pretty genius! Hispanics will account for more than forty percent of the growth in the millennial population over the next decade and the number of Hispanics in the US has grown forty percent in the past ten years. The demographic contributes $1.2 trillion in buying power, so why wouldn’t a magazine cater to their needs in a new and fresh way? (Yahoo Finance)
Look out for Glam Belleza Latina as it is poly-bagged with Glamour for opted-in Hispanic subscribers, starting with the April 2013 issue, though it will also be sold on select newsstands in NYC, LA, and Miami for $4.99. Check it out now at glamlatina.com and on Twitter and Facebook at @GlamLatinaMag and facebook.com/glamlatina.
As a half-Latina woman, I’m so happy that Glamour is doing this! I cannot wait to see what the magazine has in store this year and I will definitely be checking out every issue.
What do you think? Will you be reading Glam Belleza Latina?