February 20th, 2013
Fashion, Fashion News, Rihanna
Fashion News: Rihanna Signs on With MAC for A Four-Collection Cosmetics Range
By The Fashion Bomb Staff

WWD reports today that M.A.C. has tapped Rihanna as “creative partner,” for RiRi Hearts MAC., four limited edition color collections set to launch throughout 2013. This is the first time the cosmetics brand has teamed with a celebrity on a long-term collaborative effort.

Fashion News-022013-Rihanna Signs on With MAC for A Four-Collection Cosmetics Range
Each collection will be built around the capsule’s signature lip color, ‘RiRi Woo,’ a play on the brand’s iconic ‘Ruby Woo’ shade. ‘RiRi Woo’ will launch first, online and at Rihanna’s ‘Diamonds Tour’ performances at Barclays Center on the 4th and 5th of May. The remaining three color collections will follow, with a summer range to be sold online, as well as fall and holiday collections which will be available in stores.


John Demsey, Group President of Estée Lauder Cos. Inc, assures us that Rihanna played an actual role in product development, stressing that Riri Hearts MAC “is a true, organic collaboration based on mutual admiration and respect.”


Rihanna herself is happy to confirm such reports: “I really got to play. There’s so much to choose from, and you can mix different textures with different colors and different greens in different eye shadows. I learned so much about the detail of makeup and what makes things look different. What makes it apply different is really important. Every little detail is important.” Sounds exciting! I warrant this collab is poised to be better received than her River Island offerings, yes?



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29 Responses to “Fashion News: Rihanna Signs on With MAC for A Four-Collection Cosmetics Range”

  1. misha says:

    YES! When is this coming out!? *getting credit card ready*

  2. Larry says:

    This is amazing. I am so proud to be a fan of Rihanna. She’s come such a long way, and every year gets bigger and does even more incredible things. Say what you want about her, baby girl stays winning. There’s no one hotter in the game right now.

    And I have no doubt that these makeup collections are going to be HOT. I can’t wait to see more.

  3. DomDom says:

    Build that empire, Rih! Loves it!

  4. Cinthia G says:

    Buying everything!!!!!

  5. Jamie says:

    Ohhh loving this can’t wait to have it, Riri can’t be stopped!!

  6. Rihanna is on fire this year. She means business. Well done girl.

  7. Siyam says:

    Yes. I think her makeup line will be more impressive than her clothing line. Her face is always beat

  8. Madpet says:

    Oh snap!!

  9. leslie says:

    happy birthday riri!!!! cant wait for the line!

  10. Joanna says:

    I am so getting this line! It’s very different and I am loving it.

  11. Lioness says:


  12. Sam says:

    i’m not into these colours but i’m def going to check it out.. pretty awesome for her!

  13. Scarlet says:

    I think the makeup line would do great. I’m excitied I’ll be buying the lipsticks for sure..River Island I’ll proably buy 1 or 2 pieces at the most.

  14. Jhess says:

    “This is the first time the cosmetics brand has teamed with a celebrity on a long-term collaborative effort.”….um I guess Nicki Minaj isn’t a celebrity.

  15. Rhea says:

    @ Jhess- Reading is fundamental,especially when you are trying to shade someone. This is the first “long-term collaborative effort”. Previous collabos were short term (Nicki Minaj, Azaelia Banks, Lady GaGa,etc..) and she will release several items over a period of time

  16. Genie says:

    Clothing line was so sad, so I am sure, being that MAC is successful without Riri, this line will sell well.

  17. Frost says:

    I hope she has more vibrant colors, especially for the summer collection.

    I’m not too excited about the browns shown above. :\

    The packaging looks cheap too, but hopefully it’s better in person.

  18. Say what about Rihanna she is gettin it!!!!

  19. iHeartKeya says:

    So excited for this, I might just start wearing makeup lol. That Rihanna reign just won’t let up. Btw, Happy Birthday to her :)

  20. Laila says:

    Get that money Rih-Rih!!!!!

  21. Kitty B. says:

    I’m nore excited about her summer collection then anything else! YASSS RHI!

  22. TheAntifash says:

    I don’t even mess with MAC anymore but I will be putting a purchase on this collection. I’m sure there will be some hot pieces.

  23. Shan B says:

    I’m expecting a lot more from the make up collection, because the River Island collection really bombed!

  24. Natasha says:

    Better than putting your face on soda.

  25. binks says:

    Haven’t been to Mac for about a minute, so I will be checking out her collection. I think this is a perfect collaboration for both parties because Rihanna out of a handful of celebrities actually plays around with her look so this seems like a natural fit.

  26. whatevs says:

    I hate when they do internet only collections…some idiot will buy 50 lipsticks at once and then have it up on ebay for a ridiculous price…I will definitely be checking it out though…

  27. rudy says:

    Excited for this!

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