H&M, has several lines within the brand. There is Trend, Modern Classic, Everyday, Divided Black, Divided Red and L.O.G.G.

The Trend line in my opinion is the best line. The clothes are pricier, but it makes up for it in the quality. Both Solange and LaLa’s outfits are from Trend. For easy identification, Trend pieces are the clothes with the peachy coloured labels. Trend also feature some of the best accessories (esp. Jewellery that H&M has to offer). H&M tries to keep this line somewhat exclusive, so it may be a struggle to find. Even in London, where I live, you will only find Trend in the Knightsbridge, Kensington, Bond St., Selfridges, and Regent St. stores.

Modern Classic is the line dedicated to workwear. It constitutes mainly of pencil skirts, solid coloured blazers, blouses etc. They also come with the silver label.

Divided Black products feature a long thin black label, and are geared towards teenagers, although some of the pieces can appeal to young adults. Between the 2 Divided ranges; the Black label has better quality, although they both have the same price point. Divided Black is also the only H&M label that has summer clothes all year round. Their colour scheme is also very bright.

I personally despise L.O.G.G., so I am not going to delve into it, but I will state that the aesthetic is mainly hobo-ish. It also feature workout gear.

Last but not least, Everday. This is the most commonly available label within the brand, and probably the main reason why some people say H&M looks cheaper. Everyday features the black label and ranges from cosmetics to coats. With Everday, you will find tops that won’t last longer than a season to evening dresses that will be the talking point of a NYE’s party. The price range is also very varied, but generally an indicator of the quality you can expect from the garment.

Sorry for the long post, but I hope this helps people manoeuvre through the somewhat daunting H&M maze.