Rapper Azealia Banks recently chatted with HypeTrak TV about her tenuous relationship with the fashion world:
She said, “I think that too much fashion attention as an artist can actually smother you, and it can really really distract from your music. I kind of almost got there with it where it was just fashion, fashion, fashion. I was like this fashion darling. I was putting out records and the only record that anyone would listen to was ’212′ and that was the only Azealia Banks record that anyone knew.”
She continues, “I think that fashion and style is one thing but I definitely think that branding can definitely hurt you as an artist, especially if it’s not real. If it’s not something that you really like. Like, I really like Alexander Wang and I really shop at ASOS, so it makes sense…but you can very easily get sucked up by the fashion world, because they bring artists in to kind of make themselves look a certain way, and as soon as someone new comes out, they’ve completely forgotten about you. They’re so fickle. They’ve completely forgotten about you and completely disregarded you. If you place your faith in the fashion world, you will get let down as an artist you absolutely will get let down, so it’s very, very important to remember what you’re here for.”
It seems Ms. Banks is getting a whiff of just how fake and flaky the fashion industry can be. Just like trends, what’s hot for one moment is totally out of style 6 months later (as Heidi Klum famously says on Project Runway, “One day you’re in, and the next day you’re out.”)
With a limited, yet strong body of work and questionable personal style, I’ve always been a little befuddled by the fashion world’s obsession with Ms. Banks (I told Larry Getlen of the New York Post that Karl Lagerfeld was a fan of Azealia’s because she’s, ‘trendy.‘) It seems Ms. Banks’s rapper fashion ‘it girl’ status, just like Nicki Minaj before her, might be slowly on the decline.
All the better perhaps–now she can focus on expanding her musical repertoire.
What do you think?
See her full interview here: