Love or loathe her, there’s no stopping Nicki Minaj’s hustle. The Young Money rapstress has been steadily building her brand; quickly leveraging her popularity to land big name gigs. As you may remember, Minaj was previously the face of MAC’s Viva Glam campaign alongside Ricky Martin. Now, it seems she’s landed a solo slot with the beauty brand.
Nicki broke the news on Twitter yesterday saying, “Ready for my new VIVA GLAM lipstick? I’m going solo as MAC’s VIVA GLAM girl beginning February 2013!!! #LavenderIsTheNewPink” She then asked her legion of Barbz to trend #LavenderIsTheNewPink at 9am this morning to get a first glimpse of the visual. Naturally, they obliged.
The lavender shade looks interesting. I actually want to get my hands on this to see how it looks on the lip.
Will you be purchasing Nicki’s latest lipstick?
~Cliché
Source: Twitter
December 5, 2012 11:52 am
Love the lavender color, definitely looking forward to it,
December 5, 2012 11:55 am
Hell no
December 5, 2012 12:00 pm
I haven’t bought anything of hers, not a fan.
December 5, 2012 12:01 pm
I like the lavender color, which would pop with her naturally dark hair and not these blonde Rupaul’s Drag Race wigs!
December 5, 2012 12:04 pm
Faith! Not “Rupaul’s Drag Race wigs”. Let me gather myself.
December 5, 2012 12:18 pm
@Faith you definitely took the words lmao, but the lavender color is very nice
December 5, 2012 12:28 pm
It looks like ‘Up the Amp’. Also any details on those shoes? Fabulous!
December 5, 2012 12:29 pm
I dont think it will work for me. Still trying to figure out why I bought the pink one…but the lipglass….YAAAAAAAAAAAAAAAAAAAAAAAAAS!!!
I’ll have to compare it to Up the Amp and see if there is a need…
December 5, 2012 12:30 pm
I just want to see her look pretty. Can we get a beauty shoot Ms. Minaj??
December 5, 2012 12:49 pm
The concept of the shoot is cute, but her makeup looks horrible in this pic. I don’t like how they did her pink eyeshadow with the lavender lipstick. I loved her Viva glam makeup for the ricky martin one but this is not it!
December 5, 2012 12:53 pm
Why is the new trend for women to look like drag queens? (No shade to queens) But all this weave, crazy, kooky ass makeup, and tight (holds breath) tight ass clothes. I’m confused and I feel as if I wasn’t made for these times. And I’ll pass on the color that would prob give us girls of color Pookie from New Jack City lips.
December 5, 2012 1:11 pm
I’m tired of seeing Nikki Minaj
December 5, 2012 1:14 pm
I concur @ Savage !
December 5, 2012 1:35 pm
@dana it’s nothing like up the amp.
up the amp is a lot darker.
December 5, 2012 1:37 pm
Hmmm Lavender……idk
December 5, 2012 1:56 pm
Looks nice in the tube (from the pic), but probably wouldn’t look fitting on my lips. I’ll stick to Up the Amp.
December 5, 2012 1:58 pm
it’ll be great for halloween.
December 5, 2012 3:00 pm
Looks like lavender whip to me but thats a matte finish
December 5, 2012 3:36 pm
Execution for the shoot kinda sucks. She looks so washed out …
December 5, 2012 3:39 pm
Looks pretty I will buy if I can get my hands on it!!!
December 5, 2012 4:07 pm
I wish Lady gaga’s viva glam didn’t discontinue :(
December 5, 2012 4:28 pm
her shoes look like Iris Barbee Bonner’s “These Pink Lips” shoes. She better call her attorney ASAP!
December 5, 2012 4:59 pm
The pink friday shade looked horrible on dark skinned women, or at least on me, so I’m not to sure about how I feel about this lavender. They need to give Azealia Banks a campaign!
December 5, 2012 6:14 pm
The lavender looks very pretty. Maybe it will be worth a try.
December 5, 2012 6:21 pm
I’m surprised I seem to be the only one who thinks this looks like ‘Quite Cute’ from the spring collection from last year.
I think she could have looked better in this ad, her face looks really odd, and what’s up with the shoe strap?
December 5, 2012 7:08 pm
The make up is a bit heavy, but I like the ad. There’s definitely no stopping her hustle.
December 5, 2012 7:50 pm
I agree with u @ savage its such a horrible trend
December 5, 2012 7:50 pm
& nicku use to be so gorgeous
December 5, 2012 8:09 pm
Nicki Minaj has such a bad attitude I’m really hesitant to buy anything with her name on it. And generally speaking I don’t care how celebs act but…I don’t know. She’s been rubbing me the wrong way. It’s not like she has the music to justify it.
December 5, 2012 9:50 pm
Don’t know if I’ll puschase it, but I def can’t wait to try it out and see how it’ll look on me.
December 5, 2012 10:08 pm
I want to try it and see. The Nicki bashing is getting old. If you are not going to buy it or if you ‘hate’ her so much, then why comment?
December 6, 2012 8:07 am
Never purchased anything Nicki Garbage related and never will!
MAC needs to stop playing! And the Nicki bashing can be old to you, but as long as they keep pushing this clown on consumers I will continue to push back!
Bish be gone and leave our children alone!
December 6, 2012 9:46 am
Sure the ad could have been better, but I’ll still buy the lipstick.
December 6, 2012 10:29 am
It would have been nice, if her second shade was one that suited all complexions. I agree Azealia Banks should have gotten more promo and definitely deserves a second color.
December 6, 2012 3:56 pm
Loved the pink Lipstick and would love to try the new one
December 6, 2012 5:17 pm
Attack of the old, bitter birds on this site ! SMH posing as fashion & beauty experts ! U prolly mad it won’t apply smoothly over your chapped lips.. get some blistex . U mad @Jonesy and what the fuck does her attitude have to do w/ her accomplishments and accolades? stop reaching !
S/o to @randomness These haters know what it is.. their faves aint never had/never will have nothing ! It’s a shame ppl constantly come in posts to talk about what “doesn’t look good” and make broad generalizations & say “on darkskinned girls” smh ! Anyone who’s seen a color wheel knows that makeup is more about undertones than complexion ! Nicki isn’t a yellowbone, herself
December 6, 2012 6:50 pm
No.
December 6, 2012 9:26 pm
Her face looks a bit harsh in this & the odd photoshop on her shoe is distracting. I wish she would come out with something clean and simple– something unexpected.