Fashion News: Duro Olowu is Coming to J.C. Penney

Like Prabal Gurung for Target, and Maison Martin Margiela for H&M, prints master Duro Olowu is jumping on the diffusion train, creating a lower priced line for mass market retailer, J.C. Penney:

A look from Duro Olowu for J.C. Penney

Forget about those $1,000 price tags! The Nigerian-British designer will be offering separates, accessories, and home goods for $10-$100.
Duro Olowu for J.C. Penney

The designer told Fashionologie, “I treated it like a collection. All the details you normally find on my clothing, you have here.”
Duro Olowu for J.C. Penney

This is more than exciting, as I’m a superfan of Olowu’s vibrant colors and playful patterns! Keep an eye peeled for the collection in J.C. Penney stores and online March 2013.

What do you think of this collaboration? Will you be buying?


Claire Sulmers is the publisher and founder of Fashion Bomb Daily, the #43 most influential style blog in the world.