Like Prabal Gurung for Target, and Maison Martin Margiela for H&M, prints master Duro Olowu is jumping on the diffusion train, creating a lower priced line for mass market retailer, J.C. Penney:
A look from Duro Olowu for J.C. Penney
Forget about those $1,000 price tags! The Nigerian-British designer will be offering separates, accessories, and home goods for $10-$100.
Duro Olowu for J.C. Penney
The designer told Fashionologie, “I treated it like a collection. All the details you normally find on my clothing, you have here.”
Duro Olowu for J.C. Penney
This is more than exciting, as I’m a superfan of Olowu’s vibrant colors and playful patterns! Keep an eye peeled for the collection in J.C. Penney stores and online March 2013.
What do you think of this collaboration? Will you be buying?
October 30, 2012 10:42 am
Yes, I will be. Keep us updated Fashion Bomb (I know you will)
October 30, 2012 10:46 am
*outta lurkmode* I’m all over this one!! His prints are amayyyzing!! JCP has become a silent gem lately, just grabbed the most awesome metallic print skirt on Friday…
October 30, 2012 10:47 am
wow, that’s looking good ! and has a very nice price also, really affordable. I think I know what I’ll have for my birthday next year ! :D
October 30, 2012 11:13 am
This will be great.
October 30, 2012 11:51 am
Yes!! There are far to few brown designers fur me not to support…and besides, Olowu is bomb!
October 30, 2012 12:03 pm
Love it! God is Good! Proud of my fellow Nigerian. Affordable prices from an exquisite designer of well tailored clothing! Beautiful prints!!! Hope it comes in a variety of sizes too! I will definitely be buying!!
October 30, 2012 12:04 pm
Hits another praise break. I will be all over this.
October 30, 2012 12:31 pm
Definitely and like @Allegra said- JCP is a hidden gem….. great pieces
October 30, 2012 12:35 pm
I co-sign Allegra as well. Not to mention some have a Sephora boutique inside,I’m all over this one
October 30, 2012 12:59 pm
[Clapping...]
October 30, 2012 1:49 pm
This looks fabulous. I forget about JCPenney but will definitely check this one out.
October 30, 2012 2:09 pm
I can’t wait! I have been stalking his designs online for a while now. Claire, keep us updated on this, please!
October 30, 2012 2:33 pm
I’m on this like karreuche clinging to Chris Brown.
October 30, 2012 3:22 pm
Yes!! You just made my day with this news
October 30, 2012 4:21 pm
Yess!!! Prints are amazing!! :)
October 30, 2012 4:28 pm
YES. OMG. YES. Obviously I’m excited :-D
October 30, 2012 5:04 pm
I just really hope the QUALITY translates to this line. Sometimes, with the lower price point lines, the aesthetics are there, but not the quality.
October 31, 2012 12:42 am
Yes! All over this! JCP is often slept on, but some of their clothing and accessories are still fashionable and decent. Like MsNomer said I just really really hope the quality is there! If so, I’ll def be getting my FLOTUS on with some Duro I can actually afford.
October 31, 2012 8:13 pm
Love him
October 31, 2012 11:43 pm
two words. Hot mess
May 4, 2013 12:44 pm
I got 9 pieces from the JCP line and love them all. Duro has a refreshing and bold fashion point of view, there is nothing quite like it in mass retail. I can’t wait to enjoy these distinctive and versatile pieces. So many possible ways to incorporate them to my wardrop. Thank you, for the smart prints.