October 30th, 2012
Fashion News
Fashion News: Duro Olowu is Coming to J.C. Penney
By Claire

Like Prabal Gurung for Target, and Maison Martin Margiela for H&M, prints master Duro Olowu is jumping on the diffusion train, creating a lower priced line for mass market retailer, J.C. Penney:

A look from Duro Olowu for J.C. Penney

Forget about those $1,000 price tags! The Nigerian-British designer will be offering separates, accessories, and home goods for $10-$100.

Duro Olowu for J.C. Penney

The designer told Fashionologie, “I treated it like a collection. All the details you normally find on my clothing, you have here.”

Duro Olowu for J.C. Penney

This is more than exciting, as I’m a superfan of Olowu’s vibrant colors and playful patterns! Keep an eye peeled for the collection in J.C. Penney stores and online March 2013.

What do you think of this collaboration? Will you be buying?

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21 Responses to “Fashion News: Duro Olowu is Coming to J.C. Penney”

  1. Enigma says:

    Yes, I will be. Keep us updated Fashion Bomb (I know you will)

  2. Allegra says:

    *outta lurkmode* I’m all over this one!! His prints are amayyyzing!! JCP has become a silent gem lately, just grabbed the most awesome metallic print skirt on Friday…

  3. Rose says:

    wow, that’s looking good ! and has a very nice price also, really affordable. I think I know what I’ll have for my birthday next year ! :D

  4. like_really_ray says:

    This will be great.

  5. Abbie says:

    Yes!! There are far to few brown designers fur me not to support…and besides, Olowu is bomb!

  6. LoveroffashionEjensmile says:

    Love it! God is Good! Proud of my fellow Nigerian. Affordable prices from an exquisite designer of well tailored clothing! Beautiful prints!!! Hope it comes in a variety of sizes too! I will definitely be buying!!

  7. Caribbelle says:

    Hits another praise break. I will be all over this.

  8. Mrs Windy City says:

    Definitely and like @Allegra said- JCP is a hidden gem….. great pieces

  9. reesha says:

    I co-sign Allegra as well. Not to mention some have a Sephora boutique inside,I’m all over this one

  10. Natasha says:


  11. This looks fabulous. I forget about JCPenney but will definitely check this one out.

  12. Lola_89 says:

    I can’t wait! I have been stalking his designs online for a while now. Claire, keep us updated on this, please!

  13. Steph says:

    I’m on this like karreuche clinging to Chris Brown.

  14. Miss Understood says:

    Yes!! You just made my day with this news

  15. Tammy P says:

    Yess!!! Prints are amazing!! :)

  16. amarie says:

    YES. OMG. YES. Obviously I’m excited :-D

  17. MsNomer says:

    I just really hope the QUALITY translates to this line. Sometimes, with the lower price point lines, the aesthetics are there, but not the quality.

  18. Bukky says:

    Yes! All over this! JCP is often slept on, but some of their clothing and accessories are still fashionable and decent. Like MsNomer said I just really really hope the quality is there! If so, I’ll def be getting my FLOTUS on with some Duro I can actually afford.

  19. Nicole says:

    Love him

  20. karma says:

    two words. Hot mess

  21. grace says:

    I got 9 pieces from the JCP line and love them all. Duro has a refreshing and bold fashion point of view, there is nothing quite like it in mass retail. I can’t wait to enjoy these distinctive and versatile pieces. So many possible ways to incorporate them to my wardrop. Thank you, for the smart prints.

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