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As you know, we typically classify The Fashion Bomb as an ‘urban’ style site, a word I used to denominate a spectrum of chic from a multicultural, though largely African-American perspective. Urban fashion meant a look that bounces to the beat of Hip-Hop and R&B, puts a unique twist on ready-to-wear, and mixes high and low fabulously.
Though urban brands certainly enjoyed their moment, their popularity seems to be waning. Instead of Jay-Z wearing Rocawear, you’re most likely to see him in Givenchy. Though Beyonce is the face of House of Deréon (and is werqing it in their new ad!), we know the R&B and pop songstress truly has a soft spot for Balmain, Lanvin and Alexander McQueen. Nicki Minaj loves her Versace as much as Kim loves her Kanye West.
All that to say our ‘urban’ idols and hip-hop and R&B stars, much like hip-hop and R&B themselves, are more mainstream. And as far as this site goes, yes, we show love to Sean John and House of Dereon, but we also cover Louis Vuitton, Hermès, and Burberry.
So what does urban fashion mean to you in these evolving fashionable times? Does it mean anything? Or has urban fashion, like urban music, simply gone mainstream?