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Mara Hoffman made the inspiration for her Spring 2013 collection very clear. From the palm frond plumes topping each of her models’s coifs, to a sheer, slouchy tank reading “Aloha” in bright letters, it doesn’t take a Rhodes Scholar to deduce that Ms. Hoffman was looking to the American island of Hawaii.
Hoffman served up her usual fare– bright geometric tribal-inspired prints on easy, breezy, skirts, maxi dresses, and blouses.
Cropped bustiers and high waistlines, along with saucy cutouts were pervasive in this collection– silhouettes not at all unexpected from the brand.
Hoffman also took a little adventure into colorblocking, building bold, summery into geometric colorblocked patterns.
All in all, it’s an attractive yet expected collection from Hoffman. It’s clear the designer is catering to the type of carefree, effortlessly beautiful and stylish island girl we all want to be. Of course, as a self-described city girl by birth, but island girl at heart, these looks are right up my alley. I do, however, wish Hoffman had given us something a little more unexpected and quirky this season.
What do you think?