Mara Hoffman made the inspiration for her Spring 2013 collection very clear. From the palm frond plumes topping each of her models’s coifs, to a sheer, slouchy tank reading “Aloha” in bright letters, it doesn’t take a Rhodes Scholar to deduce that Ms. Hoffman was looking to the American island of Hawaii.
Hoffman served up her usual fare– bright geometric tribal-inspired prints on easy, breezy, skirts, maxi dresses, and blouses.
Cropped bustiers and high waistlines, along with saucy cutouts were pervasive in this collection– silhouettes not at all unexpected from the brand.
Hoffman also took a little adventure into colorblocking, building bold, summery into geometric colorblocked patterns.
All in all, it’s an attractive yet expected collection from Hoffman. It’s clear the designer is catering to the type of carefree, effortlessly beautiful and stylish island girl we all want to be. Of course, as a self-described city girl by birth, but island girl at heart, these looks are right up my alley. I do, however, wish Hoffman had given us something a little more unexpected and quirky this season.
What do you think?
~Jihan
September 9, 2012 1:49 pm
Beautiful collection and I love the colors and the dresses are my favorite.
September 9, 2012 2:01 pm
My type of stile! I Love it ESPECIALLY the sheer dress in picture No.7 can I go on a vacation again? *sigh*
September 9, 2012 2:10 pm
I agree with you. When I saw the collection on WGSN I was underwhelmed- although I love her look. I do think the color blocked dresses and pieces look different than her normal geo prints. With Hawaii as an inspiration she could have done more than the same tribal prints.
September 9, 2012 2:38 pm
love the collection & bright colors!
-Hannah
September 9, 2012 8:16 pm
Beautiful
September 9, 2012 10:01 pm
Perfect per usual, love the leaf cuffs!!!!
September 9, 2012 11:16 pm
LOVE
September 9, 2012 11:34 pm
I never get tired of Mara Hoffman.. If only I could do a drive by in her show room…
September 10, 2012 9:13 am
Love it. The end.
September 10, 2012 1:21 pm
Cute!
September 11, 2012 1:41 am
YESSSS-SUH!