Source: House of Dereon
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August 21, 2012 11:44 am
I have to admit, I don’t buy House of Dereon but these photos are nice. I don’t think it will be something I would buy. I lump House of Dereon in the same group as Rocawear. Urban gear is not popping anymore and has not been since the late 90′s. Not to take away from the shoot, Beyonce looks nice in the new fall line.
August 21, 2012 11:47 am
I like the skirt and shirt in the first look. Bit old considering it should have been part of the summerline (if you ask me).
August 21, 2012 11:49 am
Loves these photos! And Bey looks amazing as always. Also please note that House of Dereon is the more expensive line sold in Nordstrom’s & Bloomingdales not to be confused with Dereon which is the urban gear you see in Macy’s. #BeyHive
August 21, 2012 11:50 am
oh Its Beyonce …not Rihanna. if I didnt see HOD label..I would have thought is was Rihanna.
…and I have never been a fan of the HOD brand..however,I see they going for the Bad girl, punk look!
August 21, 2012 11:54 am
House of dereon is her upscale brand it is way more expensive than rocawear. Dereon is her urban line. Now I love bey I wore it in high school but im twenty three you wont catch me wearing no dereon now but I do like house of dereon especially those printed pants! And she look fabulous lol
August 21, 2012 11:56 am
Love the pants! Werq.
August 21, 2012 12:04 pm
Fall? Hmm, ok. Pre fall maybe.
August 21, 2012 12:07 pm
LOL all they’re gonna do is put all the cheap crap in Macy’s!!
August 21, 2012 12:34 pm
Looks like they’re channeling Nasty Gal, if you ask me.
August 21, 2012 12:35 pm
Works for fall in Miami.
Finally, HOD is somewhat relevant.
Actually reminds me of Nasty Gal stuff.
August 21, 2012 1:13 pm
Love the boots in pic 1 & 2
August 21, 2012 1:23 pm
the thing about HOD is that they’re doing whats in now, and they are not doing anything different, they’re not bringing anything new to the table. There’s nothing recognizable about them or that distinguishes them from the rest….so i guess, thats that
Blessings
August 21, 2012 1:25 pm
She looks hot. I agree with Jeda though.
August 21, 2012 2:46 pm
Ya’ll females on here are real slow this is HOD not just Dereon. I personally work in a high end department store and HOD actually does sell out quite well and they have a lot of nice pieces. Dereon is the low brand for Macy’s but if u don’t know what you are commenting on then don’t comment. I also feel like ya’ll girls on here don’t like beyonce or rita ora. But praises rihanna drug using nipple showing as*! Designers make fashion all the time that doesn’t look seasonable, but I guess because it’s beyonce it’s a problem. And another thing fashion is nothing but rewashed idea’s, so I like to see ya’ll come up with a fashion idea and see if someone else has not already though it up, and put it in action!
August 21, 2012 3:01 pm
Who’s buying this stuff?? Someone please tell me!!!
August 21, 2012 3:54 pm
In all honesty, these clothes look cheap. Solange is so on point when it comes to fashion and it’s really surprising that her mom and sister are not.
August 21, 2012 4:03 pm
Honestly, these clothes look cheap. It’s ironic that Solange can dress, but her sister cannot.
August 21, 2012 5:18 pm
To quote Hatingas$#FEMALES, “…I like to see ya’ll come up with a fashion idea and see if someone else has not already though it up, and put it in action!”. Well, they weren’t my words but I am interested in these ideas. The Chinese are doing face bikinis. #carryon
August 21, 2012 5:25 pm
Bey looks great in these photos, but I would have liked to see more fall clothes. A lot of the pieces she’s rocking are for the warmer months.
August 21, 2012 5:36 pm
@Alexis..I was thinking the same thing as I was looking through the pics.
I do like the skirt with the split though.
August 21, 2012 5:47 pm
I don’t see cheap..are we looking at the same pictures? lol I agree it doesnt really read Fall but I like it all the same.
August 21, 2012 5:59 pm
She ATE this shoot. That first pic….
August 21, 2012 6:15 pm
Yes B! The online shop is finally open…I was starting to think it would never happen
August 21, 2012 6:19 pm
I could buy all these outfits from high street stores like come on.
Tina Knowles is an actual costume designer so I would have thought there would be more creativity flowing through her designs but as usual its the same cheaply made basic high street wear. In fact I wouldn’t even buy anything from HOD I would just go to Topshop, Forever21 etc.
August 21, 2012 10:09 pm
The Creole Queen Mother of the Beehive is SLAYING in those shots! I want to check out HOD now.
August 22, 2012 2:40 am
Once Beyonce started dating Jay-Z it seems her style went up 1001 notches. Ii think he put her onto some more fashion forward stylists as she regularly looks nice in snapshots around town (touch and go on the red carpet, either really gorgeous or just ‘off’). As far as HOD, sorry, I find the clothing uninteresting and unoriginal – thumbs down.
August 22, 2012 2:42 am
Demeteria – AGREED. IMO Solange is 1001 times more interesting both creatively and style wise than Beyonce. But Beyonce is the ‘performer’ and uber-capitalist of the family so it makes sense she’ll be the one to put out a clothing line.
August 22, 2012 3:23 pm
This is HOUSE OF DEREON not DEREON!! HOD is only sold overseas not in the USA…do your homework before hating.
August 23, 2012 9:25 am
I like the clothes im seeing on the above pics and i would buy them. I just dont feel its Beyonce. I know this is not her style. Its more like Rihanna or someone more funky, edgy and badgirl-ish.
August 24, 2012 11:29 am
Some of y’all on here are the biggest hypocrites I’ve ever seen. Y’all quick to shake y’all head in disgust over black owned and/or designed clothes which are designed with y’all in mind. Then y’all turn around and praise the white designers who make clothes way above your price range and that’s not even marketed for y’all. Or some of y’all go as far as saying we need designers who make clothes for us and in our price range and I’ll buy ‘em with no hesitation. And here it is before your very eyes and most of you can’t find anything nice to say about it. Not trying to rant or make this out to be about race I’m just going off of what I mainly see in the comments. I personally believe in wearing clothes of any brand or designer as long as they’re cute but I especially like to by the clothes that are made to fit my body type which are usually ethnic designers or brands. Can we for once like clothes by Beyonce’? Atleast a damn hat or something, maybe even a ring.
September 7, 2012 7:58 pm
We all love Beyonce, but does she need to front the Dereon campaign for every season?
It don’t make the clothes look any better.