• The kids are coming for YSL Saint Laurent Paris over their new logo. After posting a shot of a box bearing the brand’s new logo to their Facebook page, hundreds of YSL enthusiasts commented to express strong disapproval.
One commenter said, “The new logo is ratchet…. Horrible” while another quipped, “Everybody with Microsoft Word could have ‘designed’ that logo.” Ouch. Will this tepid reception motivate Hedi Slimane to dream up a different logo, or return to the original one? What do you think of the new branding? (Vogue UK, YSL Facebook)
• Vogue Italia did a write up on the brilliance that is Andre J (who we ran into yesterday before dinner!) Read about his rise in the fashion world, and get the tea on his upcoming TV show, What’s in Your Bag?. I know I’ll be watching! (Vogue.it)
• JC Penney can thank Nina Garcia for the recent uptick in their stock value. The retailer experienced a 9.9% gain after their newly-appointed “Style Voice” tweeted from JC Penney headquarters. “I’m @jcpenney’s HQ,” tweeted she. “Thank you Ron Johnson for the walk through of JCP’s prototype. Get ready to shop! Its going to be a game changer!” Indeed! (WWD)
• French beauty brand Black|Up just opened their first international store at the Ikeja City Mall, Alausa, Lagos in Nigeria.
• Um, so in addition to shooting videos with LBC native Snoop Dogg, Karl Lagerfeld apparently dabbles in street performance art. Vogue.com contributor Alison Mosshart says she spotted the designer while dining at a Parisian café: “…he was sitting outside on a bench on the pavement almost like a statue – it was the most amazing thing,” she mused. “People kept walking by, sitting down next to him and having their photos taken and then they’d get up and walk away. He didn’t say a word.”
• The Museum at FIT is expanding their online fashion catalogue with 875 images of over 600 couture pieces. All this comes in conjunction with the imminent release of their book, Fashion Designers, A-Z: The Collection of The Museum at FIT. The museum will continue to grow in upcoming months, adding 50 items to its collection each month starting in September. (NYT)
• T.I. is conducting a male model search for his clothing line, AKOO. Fellas, if you’re interested, submit relevant photos of yourself to the AKOO Facebook page. Fans of AKOO will have the chance to vote on a winner from Friday, July 27th ’til Friday, August 3rd. (SOHH)
~Jihan
July 26, 2012 1:16 pm
ha, i don’t know why he wants to fix something that isn’t broke.
July 26, 2012 1:30 pm
Agreed!
July 26, 2012 2:24 pm
agreeing with @EAT.STYLE.PLAY
July 26, 2012 3:00 pm
I need Anna Wintor to hate it. Then you know he will return to the beloved original logo. Andre J, the beard with the full face of make up,I can’t like it. Running off to google black up.
July 26, 2012 5:33 pm
TI is FINE. The.End.
July 26, 2012 6:31 pm
I kind of understand why Hedi wanted to mix up the brand but why not create an offshoot or a sub brand for him to remix the logo?
Taking something so iconic like YSL (that is still so relevant and on trend today) and completely changing it is such an odd move. I just dont get WHY. Does he honestly think it will benefit the business or does he actually want to ‘shrink’ the brand and make it less mainstream?
Its like Coca Cola or Nike coming up with a new logo…
July 26, 2012 7:09 pm
Yall only hate it cuz its not the obnoxious YSL logo yall are used to & want to have plastered across your tshirts. It wont be as obvious for people to recognize your “Baller status”, right?
July 26, 2012 8:06 pm
I would have p**d my pants if I saw Karl sitting on a bench chilling! Wish I could have seen that #epic :)
July 27, 2012 1:08 am
As a Huge fan of YSL shoes that do not display any logo with the exception of the footbed, I think that changing the logo is silly and there are many way to re-brand without getting rid of the brand logo.
July 27, 2012 4:01 pm
That heshe betta take that damn wig off! I can’t….