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Traditional African design has always had a strong influence on fashion, and a number of our favorite designers have experimented with everything from eye-popping tribal prints to turbans and head wraps. Just as big as its place in the fashion industry is the need for so many women and men in the continent’s over 50 countries to earn an honest wage for their work.
Fashion 4 Development is an initiative established to promote development in emerging countries through fashion. Vogue Italia EIC Franca Sozzani is its Goodwill Ambassador–a genius idea as there are few as influential in fashion and art as she is. Sozzani has partnered with online retailer YOOX to create a series of “Discovered in Africa” collections, highlighting pieces from unknown talents, and allowing them to sell their styles to customers all over the globe.
Pieces range from gorgeous ready-to-wear from Kofi Ansah to vibrant sandals and handbags from Koshie O. Liya Kebede’s line, LemLem, is featured as well.
Pieces in the “Discovered in Africa” Collections retail for $45 – $1,478. Visit www.yoox.com to start shopping now and hurry, pieces are already starting to sell out.
What do you think?