Tameka “Tiny” Cottle (rapper T.I.‘s wife) is expanding her sphere of influence, backing a girl group, OMG Girlz. Her young daughter Zonnique, is in the group under the alias “Star,” along with two other teenage girls “Beauty” and “Babydoll.” Yesterday, Necole Bitchie posted the music video for their debut single, “Gucci This (Gucci That)”
The lyrics go, “Gucci this, Gucci that, Gucci everything… give me this, give me that, give me everything,” and “What kind of chick you know rocks Gucci from head to toe?” (A grown, established woman, perhaps? Just my guess…) While I commend Tiny and co. for eschewing the over- sexualized image teenage performers are often made to project, I do take issue with the premise of the song.
It’s no secret that hip-hop and R&B is rife with materialistic imagery, but to have teenage girls perpetuating these attitudes is a bit reckless.
Luxury labels will always be coveted. Who doesn’t like well-made clothes and accessories? But the bottom line is, as a teenage girl, you shouldn’t be worrying about wearing all Gucci everything. I’ve always been a fan of fashion, but when I was their age, I was busy thinking about “SAT this, college prep that” (or maybe a little “Gap This, Gap That“). At best, the song is catchy, at worst it is irresponsible. Tiny had a major opportunity to use her new group as a tool to uplift and inspire young black girls, and this time around, her message falls flat. (What happened to the days of “Independent Woman Part I?“)
What do you think? Is this video harmless or should Tiny have thought a little bit more about the message her group is sending?