February 25th, 2012
Beyonce, Lookbook, Spring Wardrobe
Lookbook: House of Dereon Spring 2012
By Faith

Beyoncé and her mother Tina Knowles relaunched their House of Dereon line last fall with a big runway show at Selfridge’s in London. Full of party dresses, form-fitting pants, and a slew of LBDs, the collection pretty much mimicked Beyoncé’s style. The Spring 2012 lookbook for the brand has been released, and while freakum dresses still factor in heavily, there are also a variety of other wearable silhouettes at play, showing that House of Deréon just may be a brand to watch this season.

We all know colored skinnies and trousers are a big trend for Spring, and those are available in baby blue and coral in both cropped denim and high-waist pleated trouser styles. The season also calls for florals and punchy prints, which make appearances on fluid blouses, form-fitting tube tops, mini skirts, blazer lapels, and floor-sweeping maxi dresses.

Draped jumpsuits and empire waist one-shoulder dresses will definitely pop for Spring because of their functionality for many sizes, shapes, and styles.

B, Ms. Tina and co touch on all the trends here. Even cut-outs and thigh-high slits are worked in the mix.

All in all, this collection is highly wearable and dare I say it? Cute! The pricing hasn’t been released yet and the brand’s online shop is coming soon, but the collection at Selfridge’s retails for approximately $100 – $175.

Will we see Beyoncé rocking these pieces while out and about in the months to come? I certainly hope so. Celebrities like Nicole Richie and Victoria Beckham are constantly seen out and about in their designs which has led to the immense success of their brands. I think Beyoncé has a strong collection here and it would be great to see her mix and match these looks with her high-fashion accessories, don’t you think?

Would you rock House of Dereon Spring 2012?

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54 Responses to “Lookbook: House of Dereon Spring 2012”

  1. Lisa says:

    Nice colors, cute pieces but…… I feel like I’ve seen them before

  2. Tiffany W says:

    I would wear pieces from their line; however, seldom do I see these fashionable, tasteful pieces in stores (not online). Maybe it’s where I live, but meh to the prior collections.

  3. illchick says:

    OMG…I’m almost afraid to say this is pretty cute for fear that something bedazzled and full of bows will turn up. Congrats to Beyonce and Mama Tina. They finally made a wearable collection. Even though it screams BCBGeneration, it’s a step in the right direction.

  4. kia says:

    Claire, pls google the article in WWD from two years ago when beyonce sold HOD and is now just a paid spokesperson.

  5. Nakia says:

    This view may be fools gold for house of hotdamnmess. It actually looks okay but everything they make is cheap looking in person, Nicole Ritchie and Victoria should wear their own clothes because they have a great aesthetic. Nevertheless the Knowles ladies are fab, if anybody can try to make this work, it’s these two :)

  6. Azaleigha says:

    Steppin it up a lil bit. But I agree w/ @Lisa…I have seen it all before

  7. Vanessa says:

    The collection does look wearable and hopefully these are the pieces we will be seeing in stores. As of now, what I see in retailers are a hot mess.

  8. kimberlyn says:

    Cute outfits but nothing I’ve never seen before…

  9. Sticky-n-Sweet says:

    If Beyonce wears it, then I’ll consider it. But she might pull a Kimora and wear stuff that no one else can find anywhere.

  10. Apride says:

    This is House of Dereon, it’s upscale. What’s in department stores and mostly worn is Dereon… Not the same.

  11. LuvinTrey says:

    There are some cute pieces (like the 1st look) but nothing spectacular enough to make me crave HOD in particular and be willing to cough up $100+ for.

  12. Love the new look. Glad it doesn’t have her logos everywhere.

  13. MissRich.com says:

    wow, I will mos-def be keeping an eye out for the online boutique I already see pieces I want

  14. Jules says:

    am in love

  15. Larissa says:

    Amazing finally they make right thing

  16. Amused says:

    So look 3 and 4 is more like Lauren Conrad’s LC for Kohls- the Salmon pants. Yep. And 4 and 5 awfully look like Rachel Roy’s clothes….I would never wear something because a celeb wore it, but If you are gonna attach your name to something- make sure it is unique.

  17. sun.kissed says:

    This collection is definitely a step in the right direction, but I’ve seen most of it before. It isn’t my style for the most part, but I do like the blue one shoulder dress and the light pink blazer.

  18. mesa says:

    I LOVE it not because i stan for beyonceback but a lot of these pieces I would wear. Especially that first Orange dress….and house of dereon is more upscale than dereon. I don’t even think they sale dereon anymore lol

  19. Clarah Lopez says:

    yh i feel like they are a repetition of outfits i’ve seen before. Its all about Fashion Forward.

  20. prettydramatic says:

    Honestly, this collection is not giving me any life. I have seen This look a gazillion times. I agree with @amused about the whole Lauren conrad for kohl’s look, Im getting that vibe as well. Beyonc

  21. Kitty B. says:

    Not impressed with this collection at all! Its a step up, but I’m still not into it!

  22. wallflower says:

    I think it’s cute.

    I wish this was the Dereon line instead of House of Dereon. I just feel like if you’re going to make clothes that aren’t THAT unique, you should at least put them at a price point that’s going to make your line competive. Why spend $100 on a floral HOD mini when I can get one at F21 for 20 bucks?

  23. Katie says:

    Um, no. I’ll Pass.

  24. Luiza says:

    I love everything, the jumpsuit’s are cute

  25. Melrause says:

    Im sorry but this collection looks so 2010!

  26. Erin says:

    I can tell most of you know nothing about fashion. Most brand have similar looks and style seeing as they are all in the same price range. I can name about 10 brands that has this same style format. It’s cute, but not for me.

  27. binks says:

    No…a lot of these pieces you can buy already

  28. sarah says:

    It’s a step in the right direction

  29. Anonymous says:

    This screams JC Penny .

  30. xi zane says:

    They finally made something wearable! congrats dereon

  31. Grace says:

    Some of the ideas are nice, but poor execution. Looks cheap.

  32. Lilmsknowitall says:

    They have some of the pieces and their prices on the lipsy uk site

  33. Cherokee says:

    I am not at all wowed by this collection or the previous ones. Beyonce is not fashionable to me. Most of the designs are probably the brain child of Ms. Tina. I would have liked to seen more edgier designs. I would actually love for Solange to design the clothing . Just my pet peeve, but I would have wished they would have thrown in a couple of curvy models since Beyonce is curvy.

  34. Muah says:

    Hmmm. Just the fact that it’s HOD. I will NOT be wearing any of these. I’m sure they look cheap in person

  35. Marthe says:

    I want everything.

  36. krystel says:

    I atually like most of the collection. Way to go Bey!!!!

  37. krystel says:

    i mean actually *

  38. Lea says:

    All the shoes used on the models are by Jessica Simpson…weird.

    Cheap and unoriginal collection as expected…

  39. JR says:

    This looks confused…like a cow looking at a new fence.

  40. No fashion says:


  41. YES! I cant wait til the rest of the pieces go public!

  42. HitTheRunway says:

    Im really sorry to say but this collection is really dissappointing. I just see Beyonce’s is so fierce, playful at times and really on point. This is not at all. I’ve seen the collection in Selfridges in London and the quality is not great. I would much rather go to H&M or Zara for the same styles but cheaper and to an extent better quality. I’m rooting for them but they do need to step it up. xx

  43. Tee says:

    Chileeeee I wish I would support House of Deadwrong clothes! I can go to H&M for all of this mess!

  44. Lish says:

    I think the pieces are pretty I like the color Palette and silhouettes. And I wear JCP I have on a lovely cream sheer blouse from them now…I shop everywhere

  45. CG says:

    I kind of like the peach/multi blazer

  46. like_really_ray says:


  47. Liz says:

    the dark skin model is so gorgeous. everything looks good on her. i could never understand why people hate on darker skin tones. she makes her clothes look better!
    cute outfits

  48. Ayana says:

    Not really impressed

  49. Evelyn says:

    Nothing new here to see. Let’s keep it moving…Dont wait your money.

  50. Evelyn says:

    Dang it, that was supposed to be ‘dont waste your money..!

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