Why should guys have all the fun?
Pharrell Williams is set to launch Billionaire Girls Club, a female counterpart to his already popular Billionaire Boys Club line:
As a prelude to the full collection, Pharrell has released fun t-shirts and sweaters featuring the BGC logo and the ‘Space Girl’ head, created by the legendary Japanese graphic artist SK8THING. The jersey creations come in casual cool colors like cobalt, heather gray, and teal.
Are you feeling it?
If so, click over to www.bbcicecream.com for price and buying info.
December 15, 2011 9:59 am
Pharell or not, this is bad.
December 15, 2011 10:07 am
no models of “color”… hmmm still love Pharrell though and well maybe I’ll grab a tshirt for casual days but overall not super impressed.. sigh!
commecoco.com
Jen
December 15, 2011 10:25 am
this is not good. and also why all the white models? mostly women of color would buy this label
December 15, 2011 10:28 am
Ew-
December 15, 2011 10:45 am
Can you tell us where to find those tattoo hose?
December 15, 2011 10:48 am
Well, isn’t this a shocker! There aren’t any black girls in the ad.
I am just soooo shocked…
December 15, 2011 10:52 am
Wow it looks so basic and cheap. Waste of money.
December 15, 2011 10:55 am
It doesnt look like anything…the ad looks so basic
December 15, 2011 11:00 am
I can’t, with pharrel. I mean, it’s obvious that this guy has some serious issues with “blackness” in women.
I guess you know you officially made it when you’re surrounded by nothing but “white light”
December 15, 2011 11:03 am
they’re just basic tanks and tees with logos. i dont even wanna know how much they cost. but on another note: where da black girls at?
December 15, 2011 11:07 am
Black women would be stupid to support this sell-out. he don’t love y’all, but y’all on here talkin’ ’bout “i loooove me some pharrell” ” that man is just TOO fine” while he’s laughin’ it up on a yacht somewhere warm with a bevy of beautiful “beckies”
no thanks.
December 15, 2011 11:12 am
Dear Pharel,
Why do you hate Black people?
Sincerely,
Little Black Girl.
December 15, 2011 11:12 am
Sucks. I was expecting a lot more seeing as the Boys line is so fly. This is crap, pure crap.
December 15, 2011 11:13 am
not feeling it.
December 15, 2011 11:25 am
why???!!! so boring so old navy, no old navy is better. where is the style. FFFFF for fail!
December 15, 2011 11:44 am
I have to agree with everyone else, this is not doing it for me. better luck next time
December 15, 2011 11:50 am
I seen his line during and purchased the purple shirt seen above during FNO in NYC…I wasn’t really impressed, theres nothing to the shirts…but if u want something to workout n lounge around in…i guess you can use these. I use mine to run errands in **shrugs**
December 15, 2011 11:50 am
Too basuc
December 15, 2011 11:50 am
*basic* lol
December 15, 2011 11:52 am
@g.us.tom The shirts start at $50
December 15, 2011 12:09 pm
….Not at all
December 15, 2011 12:11 pm
The clothing looks pretty basic but I can see myself wearing a lot of this stuff as separates. I guess everyone is so clued in on all the white girls that no one saw the word “prelude.” Black females who are bitter about white women make black females like me look bad.
December 15, 2011 12:25 pm
Aside from the obvious issue, isn’t this a few years too late? Do guys even wear BBC anymore? I remember it being popular in undergrad my freshmen year (going on 6 years ago), I think mainly because I was in VA, but then it just disappeared.
December 15, 2011 12:26 pm
@lola: as a black woman with the name “lola”, you’re making yourself look bad. #thatisall
December 15, 2011 12:28 pm
I used to be obsessed with BBC….back in high school. And NOW Pharrell finally decides to come out with a girls line. Lol. Probably wont buy until I see the full line, but I at least have to check it out,
December 15, 2011 1:06 pm
Pharrell is about 7 years too late with this. I would have bought one back in college when I was obsessing over the BBC tees the guys were wearing. Besides that, it’s not even cute. I do dig the tattoo hose though, at least I hope they’re hose.
December 15, 2011 1:11 pm
@ fly won Those are not tattoo hose, but real tattoos me thinks
also, bitter about white women? #b****hplease >>> someone is living in lalaland and I’m not talking about miss anthony-vasquez…
December 15, 2011 1:23 pm
I know this may seem like a common complaint amongst the chocolate girls but well it’s a problem. Love Prell but i am starting to question if he loves ladies like me because i would wear BGC but maybe it’s not meant to be worn by someone like me. When will companies learn that you will not lose customers by adding color to your ads, we buy things too, thanks to freedom of rights.
December 15, 2011 1:24 pm
This is not good Pharrell!!! I can buy these same t-shirts and tanks at American Apparel without the wack logo.They look like the AA Tricot tee’s… No sir!!!!!!
December 15, 2011 1:37 pm
Where are the black people PERIOD. Went to the site. Couldn’t find a one. :/ Doesn’t usually bother me but come on dude.
December 15, 2011 2:00 pm
it looks basic because it is basic, and those aren’t tattoo hose, I believe the are Tattoos just because of the way the light is shining off of them.
December 15, 2011 2:23 pm
okay So, whats w/ all skinny Whtie girls in this AD??!! I know he’s N2 the whole punk rock/ skater style but, WHERE ARE THE WEARABLE CLOTHES FOR THIS COLLECTION……disappoint to say the least. SMH!
December 15, 2011 2:31 pm
I like diversity, period. I would even be happy with an Asian or Indian face in the mix. And something about this line looks like an AA rip-off.
December 15, 2011 2:32 pm
So incredibly meh. NEXT!
December 15, 2011 3:01 pm
i noticed there werent any black male models on the site either
December 15, 2011 3:18 pm
There is nothing wrong with people wanting diversity in ads. I will not be supporting this line with black women not in the ads, so Lola take your bitter self and have a seat!
December 15, 2011 3:38 pm
@lola you should happy that there are “bitter” black women like us who arenot afraid to speak up and continue to fight to make sure that black people get the respect we deserve. If you as a black woman do not take issue with there being ZERO black representation in an ad for a BLACK-owned company( in the 21st century no less!) then, my dear you have some work to do.
December 15, 2011 3:40 pm
Lola no one is making you look bad but yourself. Anyway, the clothes look nothing like the BBC. That the line I want to wear and he know full well that is people of color who purchase his clothes, why are we not represented in his advertisement? Since he has such a problem with black people, he won’t be getting my black dollars. BYE!
December 15, 2011 4:25 pm
He only selling up to medium , but you can’t even make a Large though everybody sell large
December 15, 2011 4:44 pm
@Britt Breezy The sizes start at XXS-M but the shirts fit extremely big! I brought a small, but an XS wouldve been fine.
And ladies please note Pharrell does have black models for the promotion of the line…the posters were all over the BBC walls during FNO and he also had black models walking through the store with the shirts on.
December 15, 2011 4:46 pm
that one girl isnt middle eastern? now granted she not our color….but its his line and hes not feeling us…and in my case very few in his line of wrk feel girls like me….
December 15, 2011 6:15 pm
Time to break out my Ice Creams and Evisus… I would have been stoked about this like 7 years ago. Maybe in three years it’ll be retro and slightly ironic, right now it’s just dated.
Ps. I realize beauty sees no color and etc, but a brown-ish girl or two thrown in the mix would have been nice.
December 15, 2011 6:50 pm
I give this a double fail! No offense to the white models but there’s no definition in their ass! You must have definition in your ass if you’re wearing high waist shorts! This ad needs some serious help! SMH
December 15, 2011 9:15 pm
-______________- THAT IS ALL.
December 15, 2011 10:34 pm
Not feeling it at all. I would have expected more.
December 16, 2011 8:59 am
Um no bueno
December 16, 2011 11:54 am
Bored of the black/white model talk- in fact bored of the black/ white debate period! Keep it moving people….
December 16, 2011 12:32 pm
I wonder why so many are going in on Pharrell? There wasn’t that much uproar about Kanye West’s show, only a few people talked about his lack of black models in his show. Anyone that isn’t concerned about the dearth of minority representation in media can also keep it movin’
December 16, 2011 1:05 pm
why is it such a big deal if there are any black models. you suppose to be looking at the clothes
December 16, 2011 8:16 pm
LMAO I am put off by this. Looks like America Apperal adds with a Gangsta Chola twist. Im sorry….PASS. and Yeah, Where the heck are the Sistas?
December 16, 2011 9:53 pm
not impressing and in need of color…get in control pharell
December 17, 2011 10:43 pm
I love me some Pharell, but this line is wack! It doesn’t even really bother me about the white girls in the ad. Why should us sisters wear plain tanks/tees with pale high-waisted mom jeans anyway???!!! SMDH I sure would not pay $50 for t-shirt that I could easily achieve an even better look from American Eagle. This doesn’t look punk or skater, never the less to be from a line called BILLIONAIRE Boys Club. These girls look like they came from the 5 and dime. So disappointed:( back to the drawing board, Pharell.
December 18, 2011 8:38 pm
“@lola: as a black woman with the name “lola”, you’re making yourself look bad. #thatisall”
I don’t get this comment. Lola is a fairly common name for Black women. I have several in my family. I get coming at her comment, but just fail to see how her name fits in.
oh well. The clothes…not hot. I don’t care who’s wearing them, they look cheap.
And lol@ tattoo hose.
December 18, 2011 11:55 pm
Well, everyone has already stated what I was thinking.. yeah, where are the black girls? Sad
December 19, 2011 4:35 pm
Not one black girl. Not even one. smh
Aside from the carelessly blind self-loathing ad, I wouldn’t buy this garbage if it were free.