Twitter was ablaze this morning with news that celebrated makeup artist Sam Fine was named Creative Director of African-American cosmetics brand Fashion Fair:
In his new role, the industry veteran will advise on new products, enrich Fashion Fair’s color palette, and make in-store appearances. In Spring 2012, he will unveil his unique collection called Sam Fine for Fashion Fair.
Clarisa Wilson, President of Fashion Fair, said, “Sam Fine is a true artist who understands women of color and has built an illustrious career unparalleled in the industry. His experience in the fashion editorial world with global beauty brands and celebrities will translate wonderfully with Fashion Fair, and our consumers will reap its benefits. We’re thrilled to have him with us, and you’ll be able to track his progress at www.fashionfair.com.”
Not familiar with the genius of Mr. Fine? Read our 2008 Breaking into Fashion post featuring Sam himself.
Now here’s the real question: will this new appointment make your more inclined to pick up Fashion Fair products?