Beyoncenow.net has a few more pictures of Beyonce’s Fall 2010 Campaign for House of Dereon:




In this set, Beyonce appears peppered with temporary tattoos, giving off a rocker vibe with studded leggings, spiked leather jackets, and big jeweled statement necklaces.

She even plays with nudity, posing topless with her back towards the camera.
The House of Dereon customer is apparently a bad, bad girl.
What do you think of the pictures?
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August 11, 2010 4:41 pm
who does she want to be Lady Gaga..LMAO!!! and still nobody for real
is wearing House of Dereon…I dont see any young girls or nicely dressed women wearing this , mostly hood chics that still wear SOUTH POLE!!!! I mean we have enough repeats if urban styles with Baby Phat , LRG, etc etc..can we get some urban fashion for real. I mean I rather buy Jessica Simpson pieces and add my own spice to make it an urban look.
August 11, 2010 5:02 pm
She looks Fabulous!!! I’m loving this shoot!
August 11, 2010 5:03 pm
I really love Beyonce, but this is totally a Rihanna knockoff. Aww…*sad face*.
So like Coco said, we still ain’t wearing HoD.
August 11, 2010 5:36 pm
[...] More Pictures from Beyonce's House of Dereon Fall 2010 Campaign … [...]
August 11, 2010 6:29 pm
I think she looks super sexy in the new pics!! And, I disagree that she’s trying to look like Lady Gaga.
However, I’m more excited to hear her on Kanye’s new track “See Me Now.” I just listened and picked up the track myself :) (http://bit.ly/bBF8fD) Enjoy!
August 11, 2010 6:31 pm
Houes of Don’t you Dare. Trashy looks and nobody is checking for Dereon or rocking Dereon.
August 11, 2010 7:31 pm
[...] the rest here: More Pictures from Beyonce's House of Dereon Fall 2010 Campaign … Tags: a-few-more, a-rocker-vibe, appears-peppered, beyonce, campaign, dereon, few-more, [...]
August 11, 2010 8:19 pm
bee hasent quite stepped over the line into ‘trashy’ but it’s kind of close .
but hey she looks badd -in a good way , and she doesnt look like a knockoff of anyone else.
HOWEVER
August 11, 2010 8:22 pm
(Opps) HOWEVER it’s very true and apparent that hoodrats are the only girls who are gonna wear Dereon & think it’s high fashion.
So I don’t see the point of Dereon anymore besides another hot photoshoot for Bee .
August 11, 2010 8:35 pm
She looks hot, however I don’t see fashion in these photos. And she looks nothing like GaGa or Rihanna, please.
August 11, 2010 9:24 pm
Love the hair. Next era, I want Bey’s hair to have nothing but curls and volume. She has the prefect face to wear over-the-top hair like this. I just love it. It can be super blonde with the dark roots or mid, light, or dark brown, hell even auburn, as long as it retro curls. I want Marylin Monroe type curls only bigger.
Oh, and the pics are nice.
She looks sexy.
August 11, 2010 9:49 pm
…i dont know..while i might not be checkin for Dereon on a regular, she has a piece here and there outta the pics that i do like. i wouldnt be doin a dereon head to toe, but i’ll take a jacket or sumthin and make it my own. i’m all bout chances and if she’s trying to revamp and make it better, i will at least check it out. and believe me when i say -hood dont live here-
August 11, 2010 9:53 pm
Oh wow well the real rihanna please stand up? … Don’t see the point of this shoot HOD is trash
August 11, 2010 9:55 pm
Will*
August 12, 2010 12:07 pm
I love HOD…Dereon not so much. If you dont know the difference thats probably you saying that HOD is ghetto. LOL
Dereon is the jr line, more affordable and more aligned with the younger sets tastes….hence the heavy studs and bling….if that whats they like, I guess. Some people dont like Balmain!
Anyway most of the looks up top are Dereon…I believe the two with the strawberry blond curls rep HOD and the Home line.
August 12, 2010 12:51 pm
@DyShaun…I’m not a fan of Dereon either, but HoD does have some very sophisticated and nice pieces. I don’t believe a lot of women know that there is actually a difference. There is a white long sleeve mini dress on there that I think everyone up here would go crazy for on the HoD website (under the lookbook)…I need that dress in my life!
August 12, 2010 1:32 pm
here she goes…showing us her edgy side – meh and yawn! And still will not be rushing to macy to pick up HoD. But I do like alot of her dresses on the site…but I never buy…too much logo for a 35 year old wife/mother.
August 12, 2010 1:40 pm
@CiCi I waited forever for that Lookbook to load last week; thanks for the reminder!
Are you talking about that white number with the mesh/cut out detail up top? And its silk! :happy: LOL I am digging that short tribal print dress and the metallic cocktail dress in navy.
“I don’t believe a lot of women know that there is actually a difference”
I have never seen a piece of HOD in Macy’s, so I dont know why everyone is claiming that it’s ghetto. Dont sleep on hot fashion because you are not a fan of Beyonce’s!
August 12, 2010 3:32 pm
@ DyShaun, ur welcome and yeah thats the one, I was trying to find it on the internet…but no luck : (
I was also eyeing the navy dress too.
The whole Macy’s thing is terrible, its a bit too “hood” now.
August 15, 2010 9:33 pm
Some of the shots are hot and the others are like “really Beyonce? really?” Im all for being unique and different but sometimes people go so far to the left it looks silly.
August 17, 2010 2:41 am
If beyoncee looked like this from the jump, I would definetly be a fan of her. the tats make her look edgy, cool, and sexy*
August 18, 2010 8:38 am
So you know maybe if some of you had actually looked at the lookbook on the House of Derron website you’ll see that the clothing line is pretty good and it look like nothing that is portrayed by these pics. I’m sure some of you would die for that off shoulder print dress….. really don’t go judging the book by it’s cover!
June 3, 2011 8:25 pm
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