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According to WWD, Kimora Lee will be launching an exclusive collection for Macy’s called Kouture:
The entrepreneurial diva says that Kouture will be different from Baby Phat and KLS in that it is completely trend driven, rather than urban and streetwear related. She adds, “I wanted to do something that spoke to a different market for Macy’s…It sits in a different section. I wanted this to be crossover. I wanted this to be colorless and really about fashion. And it’s what I call recession proof. It’s really important to say that. You can get a cocktail dress with a bustier top and satin skirt for 30 bucks. You can get a great jean for $19.99.”
Kouture by Kimora is priced from $19.99 to $34.99 at retail and will be available in 150 Macy’s stores and online by July.
Will you be rocking Kimora’s Kouture??